Advanced Television

M7 signs satellite distribution deal with Sport extra

July 15, 2021

Luxembourg-based M7 Group, owned by Canal+, has concluded a satellite capacity and distribution agreement with Bucharest-based Television Services Europe for the carriage of Romanian sports channel Sport Extra.

While M7 Platform Services provides end-to-end satellite distribution services via Thor 6 at 1 degree West, Sport Extra is carried via Focus Sat, M7’s Direct-to-Home TV platform for Romania.

Sport Extra provides Focus Sat subscribers with a mix of live sports events and background features with focus on car racing, martial arts and football. The sports events line-up includes IndyCar Series, Nascar racing, GT World Challenge, IMSA SportsCar Championship, as well as leading martial arts events ONE Championship and Ballator MMA. Sport Extra also broadcasts matches of Serie B, the second-highest division in the Italian football league system.

The agreement for Sport Extra follows satellite distribution agreements closed last year by M7 with MOOZ TV and Bollywood, both co-owned by Television Services Europe.

Bill Wijdeveld, VP Platform Content Services at M7 Group, commented: “We are very pleased with this new agreement for Sport Extra, further strengthening our satellite distribution partnership with Television Services Europe. For our Focus Sat subscribers, the addition of TV Extra brings a whole range of exciting additional sports content, available via the main screen as well as via mobile devices.”

Ionut Samoila, CEO Sport Extra, added: “Our agreement with M7 Group greatly enlarges our household reach in Romania, allowing even more sports fans to enjoy an exciting and varied range of sports content. While already having a fruitful cooperation with M7 for the satellite distribution of MOOZ TV and Bollywood, we look forward to a great new partnership for Sport Extra.”

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