VIZIO has unveiled an updated experience for its owned-and-operated free streaming video service, WatchFree+, with an intuitive programme guide and an expanded content offering fueled by VIZIO’s Inscape data.
“WatchFree+ provides audiences with access to the channels and programming you expect with cable, but in a free streaming environment that makes it easy to personalise and customise the entertainment experience,” said Katherine Pond, Vice President of Business Development at VIZIO. “With the growth and evolution of WatchFree+, we now offer hundreds of free channels where we manage and control the programming for consumers and the ad inventory for marketers — providing better experiences for all.”
To support the growing consumer shift to streaming, WatchFree+ offers 24/7 access to live and local programming, premium content and an ever-expanding library of hundreds of free channels across movies, news, sports, lifestyle, music, kids, family and multicultural content, replacing the linear experience customers used to pay for. Now audiences can browse and binge content right out of the box, with no additional device, logins, fees or subscriptions required.
WatchFree+ also includes new navigation features that allow for advanced search and discovery. Streamlined search also enables users to access movies, shows and more in fewer steps, serving up content that’s intelligently curated around each viewer’s interests. The programme guide also supports voice navigation for new SmartCast TVs that come with the latest VIZIO Voice remote. Additionally, audiences can use voice navigation through the free SmartCast Mobile app for iOS and Android.
The VIZIO programme guide now includes custom curated channels, a new ‘Featured; category with seasonal programming, themed collections, and pop-up channels all exclusive to WatchFree+ audiences. Curated channels exclusive to WatchFree+ include: