Last year brought big changes to the streaming industry – from major mergers to shifting viewer habits – with last year’s What to Expect from Fast Channels TV report predictions of seeing more niche content, greater sports coverage and significant advancements in user experience all proving to be spot on. Now, it seems ad-supported streaming […]
Media Partners Asia (MPA) has released its 2025 report on the Asia-Pacific video and broadband market, revealing major growth drivers and significant shifts in the industry landscape. The report, entitled Asia Pacific Video & Broadband 2025, highlights the following key takeaways: 1. APAC Video Market Transition: The APAC video industry will see substantial growth, with […]
Plex, the streaming media company, is teaming up with Advanced HDR by Technicolor to enhance the visual quality of its ad-supported video-on-demand (AVOD) services. This integration of the Advanced HDR by Technicolor solution enables Plex to deliver superior brightness, contrast and colour accuracy, ensuring a premium viewing experience for its audience. “As more consumers see […]
Tubi, Fox Corporation’s AVoD service, has announced that it surpassed 97 million monthly active users and streamed over 10 billion hours during the 2024 calendar year. Tubi offers a collection of movies and TV episodes, including over 300 exclusive originals, across connected televisions, mobile devices, the web and more. “Tubi’s momentum is growing as audiences […]
With a greater number of lower-cost ad-supported TV sources available, TV viewers’ resistance to ads continues to wane. The results of Hub’s semi-annual TV Advertising: Fact vs Fiction survey indicate most consumers prefer to watch TV ads in exchange for lower subscription costs, particularly those who remain concerned about the economy and potential inflation. Key […]
The Advertising Research Foundation (ARF) has proposed a new framework for classifying how US households connect to TV. The new framework would replace the pay/BBO/OTA scheme the TV industry has relied on for years. Data from the DASH TV Universe Study, including the first wave of DASH 2024, underscore the continued mainstreaming of streaming television, […]
Adsmovil, a digital-first Hispanic media company, has announced the launch of two free ad-supported television (FAST) channels – Romance and Suspenso. Both channels are now available in Spanish on Roku, Fire TV, Android, IOS, and Apple TV. The channels’ programming is also available in English and Spanish via Nuestra.TV’s AVoD platform. Romance presents a collection of […]
After a period of slower growth, the Swedish streaming market is now experiencing a significant upswing, reports Mediaivision. In Q3 2024, there were 600,000 new streaming subscriptions compared to the same period last year. The primary driver of this growth is the introduction of more affordable, ad-supported subscription options. “The new, affordable subscriptions have gained […]
Kantar, the marketing data and analytics company, reveals that sports viewership surged in Q3 2024 thanks to events including the Olympics encouraging more diverse audiences. This growth, identified in Kantar’s latest Entertainment on Demand (EoD) data and analysis on the global video streaming landscape, highlights the increasing importance of live sports for streaming platforms but […]
Despite global economic challenges, Italy’s Entertainment & Media (E&M) industry thrived in 2023, expanding by 3.7 per cent to €50.1 billion, boosted by a 9.3 per cent growth of advertising revenues to €12 billion. This sector is poised for further growth, with a projected CAGR of 3.1 per cent leading to a €58.4 billion valuation […]