Advanced Television

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Bedrock to launch M6+ platform in France

Bedrock, the European streaming tech company, has announced the upcoming release of M6+ in France, a new AVoD platform from Groupe M6. Powered by Bedrock’s technology, M6+ aims to reshape the French entertainment landscape by transforming the way audiences engage with M6 content through more immersive features, more engaging TV experiences, and dozens of devices […]

March 7, 2024

Study: Advertising thrives in the living room

The living room is the environment at home that’s best suited for advertising to succeed. That’s the key finding from a study of video advertising that examined where in the home advertising was most likely to be remembered – and why. The Context Effects study – jointly conducted by Map The Territory and Tapestry Research, […]

March 6, 2024

Forecast: N America OTT revenues $100bn in 2029

North American OTT TV episode and movie revenues will reach $100 billion (€92.2bn) in 2029, up from $81 billion in 2023, according to the North America OTT TV & Video Forecasts report from analyst firm Digital TV Research. The US will contribute $16 billion from the $19 billion additional revenues, with Canada supplying the rest. […]

March 4, 2024

Euromedia February/March 2024

Euromedia February/March 2024 AVoD and FAST channels were real growth points in 2023. How has the overall TV ad market reacted to many more ad avails? Colin Mann spoke to a range of industry practitioners. Read the article and the rest of the issue here.

March 4, 2024

Tubi undergoes brand refresh

Tubi, Fox’s US ad-supported streaming service, is rolling out a new brand identity. In January, Tubi reports that it increased its share of total TV viewing to 1.5 per cent according to Nielsen’s The Gauge report, and continues to see traction among younger, multicultural audiences. “During a time of seismic change in entertainment, Tubi continues […]

February 29, 2024

SBT selects Brightcove to power AVoD app

Brightcove, the streaming technology company, has announced that Sistema Brasileiro de Televisão (SBT), the Brazilian TV networks, has chosen Brightcove as its streaming technology partner to power its new AVoD app, +SBT. The service is scheduled to launch in April. “SBT is one of the most well-known media organizations in Brazil. The launch of their […]

February 7, 2024

Research: SVoD stacking falling; FAST viewership rising

Consumer appetite for subscription streaming services has transformed the industry over the past decade, but data from Omdia has found a notable shift in SVoD ‘stacking’ behaviour. According to Omdia, there has been a significant change in the way consumers are subscribing to multiple streaming services. Previously, consumers would often stack multiple subscriptions to gain […]

January 25, 2024

Data: Over half US homes watching FAST TV

Evidence-based insights and consulting company Kantar has released its latest Entertainment on Demand (EoD) data on the US streaming market. Kantar’s EoD study uncovers the following behaviours and findings within the VoD market between October and December 2023: Video Streaming has reached near total market saturation. By December 2023, 123 million US households held at […]

January 25, 2024

Report: Ad opportunities to drive streaming industry growth

The latest Video Developer Report from streaming infrastructure provider Bitmovin reflects a turbulent economic year for the industry but one that is primed to seize many opportunities for growth in 2024. Opportunities and challenges This year’s Video Developer Report saw advertising (36 per cent) identified as the greatest opportunity for growth by video developers. Additionally, […]

January 22, 2024

Research: US Peak TV ends abruptly

Research published by Ampere Analysis reveals that a combination of strike action and a downturn in the original content boom saw scripted US series releases fall to 481 in 2023. This figure is below the 510 of Covid-hit 2020 and means 2021 and 2022 are the high watermark of 633 – the pinnacle of Peak […]

January 19, 2024By Colin Mann