Advanced Television

Mux announces availability in AWS Marketplace

September 2, 2021

Mux, the video platform for developers, has announced the availability of its Mux Video and Mux Data tools in AWS Marketplace – a digital catalogue with thousands of software listings from independent software vendors that make it easy to find, test, buy, and deploy software that runs on Amazon Web Services (AWS) – making it simpler for developers to build and monitor robust video and live stream experiences.

Mux Video bundles multiple services into one API, automating the challenging technical work of encoding, hosting, and delivery so developers can focus on building their products and not on becoming video experts. The Mux Video API includes support for both video on-demand and live streaming.

Customers, including those using AWS Elemental and Amazon CloudFront, can leverage Mux’s enhanced quality of experience (QoE) analytics to monitor video performance on their AWS-powered workflows. With Mux Data, users can:

  • measure the performance metrics that actually matter to viewers, including: rebuffering, start-up time, video quality, and errors
  • compare and optimize video performance across devices
  • monitor real-time performance of content delivery networks (CDNs) and video infrastructure, to drive decision making, and
  • run A/B testing on their videos and live streams

As the media and entertainment industry transforms its approach to bringing engaging content to audiences, companies are looking to developer-first technologies that simplify the video development and delivery experience. Mux is proud to support the recently launched AWS for Media & Entertainment initiative, which features new and existing services and solutions from AWS and AWS Partners, built specifically for content creators, rights holders, producers, broadcasters, and distributors. AWS for Media & Entertainment also simplifies the process of building, deploying, and reinventing mission-critical industry workloads by aligning AWS and AWS Partner capabilities against five solution areas: Content Production; Media Supply Chain & Archive; Broadcast; Direct-to-Consumer & Streaming; and Data Science & Analytics.

“Audiences tune into discovery+ to watch exclusive programming from television’s favourite brands, and it’s critical that our live streams and video on demand (VOD) provide an optimal audience experience,” said Avisar Ten-Ami, VP of Video Delivery Platform at Discovery, Inc. “Collaborating with Mux and AWS enables our team to analyse real-time video operations data, including encoding and delivery performance, to discover and prevent playback issues before they impact audiences, and enables us to constantly improve the quality of viewers’ experience.”

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