Suggesting that “the time is right”, TCL, the world’s third largest television manufacturer, has announced pricing and availability of its 4K Ultra HD TCL Roku TV models for the US, bringing UHD 4K picture quality to its Smart TVs that integrate the Roku OS.
Originally announced at the 2016 Consumer Electronics Show, the new 4K TCL Roku TV line-up will include six models that bring together the latest in TV design and technology, advanced connectivity and available 4K content to deliver on consumer demands for both the highest quality and largest selection of streaming entertainment.
TCL’s S-series line will expand to add the 55” (55US5800, $599.99[€537.23]) and 65” (65US5800, $999.99) 4K TCL Roku TV models, both available for pre-order on Amazon.com. TCL’s new premium P130 series will offer the ultimate 4K TCL Roku TV experience, adding an enhanced remote with headphone jack for private listening, voice search and Remote Finder. The P130 series will be offered in 43” (43UP130, $499.99), 50” (50UP130, $599.99), 55” (55UP130, $699.99), and 65” (65UP130, $1099.99) screen sizes.
“The time is right to bring these new 4K TVs to consumers as the 4K market has matured quickly over the last year, with new standards set in place and 4K content creation increasing,” said Chris Larson, vice president, sales and marketing, TCL. “TCL is thrilled to bring 4K TCL Roku TV models to consumers that incorporate one of the best combinations of picture quality, content, ease of use, and value in the market today. The 4K TCL Roku TVs will make great Ultra HD content easily accessible for all consumers.”
All 4K TCL Roku TV models include a powerful quad-core processor and feature Ultra HD picture quality with more than eight million pixels for enhanced clarity and detail. The new TVs also include the proprietary TCL Creative Pro 4K UHD Upscaling Engine, which allows consumers to view 1080p HD content in near 4K quality.
According to TCL, discovering 4K content is fast and easy with Roku’s 4K Spotlight Channel. The channel features a curated selection of 4K content from a variety of popular streaming channels and is updated with new content on a regular basis. A 4K UHD category is also included within the Roku Channel Store to enable consumers to access nearly a dozen streaming services that offer 4K entertainment including Amazon Video, Netflix, VUDU, YouTube, UltraFlix and more. Additional streaming services offering 4K content are expected to be added in the future.
The 4K TCL Roku TV models feature a personalised Home Screen that places streaming channels alongside consumers’ other TV entertainment choices, such as a game console, cable box or Blu-ray player. Consumers no longer have to navigate complicated menus or cycle through inputs to switch between their favourite entertainment. The new 4K TCL Roku TVs provide consumers with easy access to more than 3,000 streaming channels in the US with 300,000+ movies and TV episodes.
“TCL is a tremendous Roku TV partner and has played a significant role in the success and growth of the programme over the past two years,” said Chas Smith, SVP and general manager Roku TV & Players. “We’re confident these new 4K TCL Roku TV models will build on that success and deliver an incredible 4K entertainment experience for consumers. The combination of TCL’s TV technology and the Roku OS, at this exceptional value, is hard to beat.”