Sky, Love Nature expand content partnership
September 20, 2021
Sky and Love Nature, a wildlife and nature brand with linear and streaming channels, have announced an extension of their content deal in support of Sky Nature, which originally launched in 2020 in the UK, and will now expand into Germany and Italy.
Sky customers in both new markets will now have access to Sky Nature and its catalogue of original content. This includes access to 670 hours of content shot 4K by 2025. This includes the Sean Bean-narrated blue chip special, Osprey: Sea Raptor, Malawi Wildlife Rescue, Battle of the Alphas and other key original titles now in production. Programming will be localised in Italian and German.
“The expansion of our partnership with Sky TV is an important milestone in Love Nature’s history, bringing our universally loved wildlife and nature stories to millions of new fans in Italy and Germany,” said Carlyn Staudt, Global General Manager, Love Nature. “Not only does this expanded deal highlight the quality of our stunning series and documentaries, it validates Love Nature’s decision to invest in 4K over seven years ago, while navigating through all the uncharted territory that came with being one of the first to market in the natural history space.”
Zai Bennett, MD Content Sky UK & Ireland, added: “We launched Sky Nature just one year ago and it has already delivered record breaking audiences as the biggest natural channel in the UK. The natural world is increasingly important to our customers, and we recognise this interest is shared by customers in other markets, including Germany and Italy. Sky Deutschland and Sky Italia customers will now have access to Sky Nature’s world class nature programming and experience Love Nature’s extensive library of natural documentaries”