Advanced Television

italy

Italy: Over 15m watching satellite TV

Satellite TV remains a significant player in the Italian TV landscape, with over 15 million people still tuning in regularly, according to research by Studio Frasi. This translates to more than six million families equipped with satellite decoders – be it for free-to-air or subscription-based programming. Nearly 20 per cent of satellite viewers are aged […]

October 31, 2024From Branislav Pekic in Rome

Forecast: Italy E&M industry worth €58bn+ in 2028

Despite global economic challenges, Italy’s Entertainment & Media (E&M) industry thrived in 2023, expanding by 3.7 per cent to €50.1 billion, boosted by a 9.3 per cent growth of advertising revenues to €12 billion. This sector is poised for further growth, with a projected CAGR of 3.1 per cent leading to a €58.4 billion valuation […]

October 30, 2024From Branislav Pekic in Rome

Data: TV audiences continue to drop in Italy

TV viewership in Italy remained relatively stable in H1 2024 compared to the same period in 2023. While overall daily viewership remained slightly above 8.55 million, prime-time audiences increased marginally by 0.5 per cent to 20.12 million, according to Italy’s Communications Regulatory Authority. However, compared to 2020, both daily and prime-time viewership declined significantly, by […]

October 28, 2024From Branislav Pekic in Rome

Spain, France lead UHD adoption

The annual 4K HDR Summit in Seville, Spain (November 11th-14th) will be asking whether there is likely to be any progress in the adoption of UHD transmissions other than those already happening in Spain and France. Spain and France are leading the implementation of UHD in Europe, deploying terrestrial channels to bring it free to […]

October 23, 2024By Chris Forrester

Report: Traditional TV holds steady in Spain, Italy

The latest annual Turning Digital study from Rome-based ITMedia Consulting reveals that traditional TV continues to hold its ground in Italy and Spain, even as streaming services gain popularity. However, in Europe and the US, VoD platforms are still seeing significant growth. The TV market in Western Europe saw marginal growth of 1 per cent […]

October 21, 2024From Branislav Pekic in Rome

Prime Video’s Citadel: Diana biggest launch for Italian Original

Prime Video has revealed that the Italian Original spy series Citadel: Diana, from the world of Citadel, has achieved the biggest global launch for an Italian Original ever on Prime Video, based on worldwide viewership, outside its country of origin, in launch weekend. The Italian series starring Matilda De Angelis has enjoyed breakout success in […]

October 17, 2024

Italy’s AV industry worth over €2bn

The Italian audiovisual sector has experienced a remarkable surge in recent years, doubling in value and employment since 2017. According to a report by the Association of Audiovisual Producers (APA), the industry was worth over €2 billion in 2023, a 20 per cent increase from the previous year. This growth is driven by significant increases […]

October 16, 2024From Branislav Pekic in Rome

Rainbow working on Corto Maltese live action series

Rainbow, the independent Italian entertainment group led by Iginio Straffi, is set to bring legendary adventurer Corto Maltese to life on screen in a live action TV series based on the iconic graphic novels created by Hugo Pratt. Known for its hit shows including the Winx Club animated saga, and for producing international live action […]

October 16, 2024

A Tavola launches on Il Globo TV

Dedicated Italian cooking and lifestyle channel, A Tavola, has launched on the Il Globo TV streaming platform available worldwide outside Italy. Italian expats and lovers of Italian culture and food will be able to enjoy A Tavola’s content through Il Globo TV’s apps, further expanding the range of Italian channels and content available on the […]

October 15, 2024

Italy approves prominence guidelines

Agcom, Italy’s Communications Regulatory Authority, has approved guidelines to ensure that TV and media services of general interest occupy a prominent position on Smart TV screens. These guidelines balance the need for prominence with users’ freedom to customise their viewing experience, as outlined in European media freedom regulations. They establish criteria for classifying a service […]

October 14, 2024From Branislav Pekic in Rome