WildBear Entertainment sets up international distribution arm
September 27, 2021
WildBear Entertainment, one of Australian’s leading producers of factual programming, has launched a new distribution division, WildBear International – timed to coincide with the busy MIPCOM/autumn sales period.
WildBear Entertainment CEO Michael Tear will head the new business from Canberra, with a start-up sales team based in Europe comprising Edwina Thring and Margaret Yoshida of Wild Thring Media, WildBear’s long-term co-production and pre-sales finance partner.
In recent years, WildBear Entertainment has produced more than 150 hours of factual programming per annum and has reached out to several distribution businesses to place its content with international broadcasters and platforms. These include Passion Distribution, Off the Fence, ABC Commercial, ZDF Enterprises and PBS International.
Tear commented: “Financing production is an increasingly complex and timely business, often with many moving parts. By establishing WildBear International we are providing another route for both funding and finding international viewers for our content and see this development in a similar light to adding a new distribution partner to our roster. This is an exciting time for WildBear as it continues to grow its output, reputation, and international footprint, but our focus will always remain on having the best possible distribution partner for each title we produce.”