A1 Makedonija, member of A1 Telekom Austria Group, the operator with the largest number of users and the fastest mobile internet in the country, has launched A1 Xplore TV – television for the new generation – deployed by Zappware.
With A1 Xplore, TV users get access to television on all screens: TV, laptop, smartphone or tablet. This solution, through a new interactive interface, allows users to watch their favorite TV content anytime, anywhere. A1 Xplore TV constantly learns from the user’s viewing habits and recommends content relevant to them.
“Following the development of customer needs, we continuously work on introducing new products and services which improve customer experience and offer great content. The new era requires better understanding of customers and better personalisation of services. Apart from all the advanced functionalities, A1 Xplore TV offers personalized access with recommendations customized per user. We are particularly glad that we have the opportunity to launch services on our market, which are in line with the world trends, thanks to the support from A1 Telekom Austria Group, and the partner engaged in implementation of the new platform, Zappware. We shall remain dedicated to our efforts to continuously improve the TV experience of our customers,” stated Elena Panova, Marketing and Digital Transformation Director at A1 Makedonija.
Ives Decraene, Executive Partner of Zappware, elaborates: “After having launched Bulgaria, Austria, Slovenia and Croatia, we are now proud to deploy the A1 Xplore TV experience in Makedonija. Our end-to-end system provides a user experience that inspires all generations of demanding end-users that want hassle-free content exploration. We look forward to further supporting the growth of A1 Xplore TV across the A1 Group.”