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Sky joins forces with War Child, Choose Love for Love not War

November 10, 2021

Sky, Choose Love and War Child today announce a collaboration and present Love not War, a one-off TV event featuring some of the nation’s favourite musicians and comedians, all in the name of fundraising. Sky and NOW viewers will be able to watch Love not War this Christmas on Sky Max and Sky Arts.

As part of the two-hour televised special event, a concert will be recorded at Troxy in London on 21 November where a live audience will be treated to a host of performances from A-list stars, including Bastille, Elbow and Ellie Goulding, with more acts to be announced soon.

Tickets for the live recording of the concert will be made available for £10 each, with all the proceeds being donated to Choose Love and War Child.

This is the first time Choose Love and War Child are coming together to combine their considerable star power and to raise awareness of their shared vision to support those in desperate need. All money raised will go to the two charities, helping to deliver their work in supporting refugees and children affected by war around the world.

Love not War was commissioned by Zai Bennett, Managing Director of Content at Sky and Phil Edgar-Jones, Director of Sky Arts and Entertainment at Sky. Shirley Jones is the Commissioning Editor. Love not War is produced by Studio Crook, a company helmed by Matt Crook. The show is Executive Produced by Matt Crook and Anna Blue and Series Produced by Adam McLean and Danny Bell.

Phil Edgar-Jones, Director of Sky Arts and Entertainment, said: “This is an exciting and important event to mark this new collaboration between two vital charities fighting to change the lives of those impacted by war, and we at Sky are proud to support and be a part of their endeavour. With huge talent like Ellie Goulding, Bastille and Elbow all set to perform it’s going to be a great show and I for one cannot wait to see it.”

Josie Naughton, Co-Founder & CEO of Choose Love, said: “We are simply over the moon to be coming together with a whole host of our brilliant friends from the worlds of music and entertainment to bring viewers a beautiful show. This will raise desperately needed funds this winter for people living in and fleeing for their lives from conflict zones. It’s an honour to be collaborating with War Child on this fundraiser and we can’t wait for Sky viewers to get to enjoy the show in the run up to the holidays!”

Rob Williams, CEO at War Child UK, said: “We are thrilled to be working with Choose Love and Sky on this incredible show. This lends us all an extraordinary opportunity to raise vital funds for the people that War Child and Choose Love support and help to change thousands of lives this winter. To be doing that with the support of so many of our friends from across the creative industries just makes this all the more special, and we hope everyone who is able to tune in, enjoys it as much as I know we will!”

Matt Crook, founder of Studio Crook, said: “It is an incredible privilege to be working with Sky and two fantastic charities on such an important project. And thank you to Anna Blue who brought the initial idea to the table.”

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