Advanced Television

SSIMWAVE hires Pineda

January 25, 2022

Beatriz Pineda, a digital media supply chain expert with HBO and Sony, will help accelerate the development and availability of tools that objectively define video quality as Senior Director, Product Strategy at SSIMWAVE.

Pineda will bring market insights honed during nearly two decades in the production, distribution and equipment sectors to her new role, which will involve ensuring the closest possible alignment between SSIMWAVE’s Video Quality Automation products and the needs of content providers and OTT distributors.

“Throughout her career, Beatriz Pineda has excelled at creating and managing systems for delivery of premium video experiences to some of television’s most discriminating consumers,” said Dr. Abdul Rehman, Chief Executive Officer and Co-Founder of SSIMWAVE.  “She understands how crucial Video Quality Automation will be as the industry seeks to meet viewer quality demands in the most cost-effective manner.”

“As a SSIMWAVE customer, it was clear to me that no one in the industry could match their replication of the science behind the eye and the mind of the viewer,” added Pineda. “Basing video picture quality simply on traditional metrics is ineffective. Instead, SSIMWAVE’s technology quantifies and qualifies how humans perceive video quality, which is ultimately  needed to optimise the viewer experience.”

Most recently senior director, non-linear distribution and new technologies for HBO Latin America, Pineda was responsible for managing the media distribution supply chain and VoD operations throughout the CALA market.

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