Video intelligence leader NPAW tapped into US customer data to determine the impact the Thanksgiving festivities had on streaming consumption. NPAW compared the streaming numbers for the holiday period (November 23rd-26th) against the seasonal average (November 1st-22nd). The analysis revealed a drop in unique subscribers for VoD and Linear TV content (3 per cent and […]
Narrative Entertainment, the UK independent TV broadcaster, continues to expand its reach with the launch of VoD service the GREAT! Player on Freeview Play and YouView TV platforms. The GREAT! Player, which includes content from movie and entertainment channels GREAT! Movies, GREAT! Action, GREAT! Christmas, GREAT! Romance and GREAT! TV, launched in May 2023 via […]
ViewersLogic, the consumer behaviour data company, has launched its cross-media, cross-platform media planning tool for brands and agencies. The tool is fed by single-source data collected 24/7 from ViewersLogic’s panel of consenting and incentivised consumers, the largest of its type in the UK. With the tool, brands and media planners can isolate their target audience […]
Bitmovin, a provider of video infrastructure solutions, has reported strong growth in Q3 – and 2023 as a whole. Stefan Lederer, CEO & Co-Founder of Bitmovin, commented: “The software and indeed tech industry as a whole is undergoing the biggest market correction since the Dot-Com bubble nearly 25 years ago. Despite all of this, Bitmovin […]
More than half of US adults that watch free streaming video on TV think pro-bono viewing offsets the dearth of newer shows and movies in service offerings, according to research from Aluma Insights, a Colorado-based CTV research firm. Only 16 per cent of adult viewers disagree. Two of the key shortcomings of free streaming services […]
In Italy, TV series are more popular than movies on streaming services, according to the GfK VOD Tracker. The first research that measures the most consumed titles on VoD platforms in Italy found that 67 per cent of total viewing time was dedicated to TV series, compared to 33 per cent for movies. In the […]
Kantar, the insights and consulting company, has released its latest Entertainment on Demand (EoD) data on the US streaming market. Kantar’s EoD study uncovers the following behaviours and findings within the VoD market between July – September 2023 (Q3): · In Q3, 120 million US households held at least one VoD service, representing 93 per […]
Channel 4 has appointed Polly Scates as the new Head of Acquisitions, reporting into Kiran Nataraja, Director of Content Strategy and Planning. Scates will lead on the creation and roll out, deal terms and delivery of the strategy for all acquired series, scripted and non-scripted, as well as overseeing film across Channel 4’s VoD platform […]
Despite continued economic caution among marketers, ad view growth on premium video remained healthy in both the US and Europe in the first half of 2023, with 6 per cent and 15 per cent growth respectively, according to FreeWheel’s latest Video Marketplace Report. There continues to be significant regional differences in viewing habits. Large screen […]
The European TV market is in a state of flux, with traditional pay-TV and advertising losing ground to streaming services, according to the XXI edition of the annual Turning Digital report from Rome-based ITMedia Consulting. The report recorded a slowdown in the growth of the TV market in Europe in 2022, after the rise in […]