ZEE5 Global partners with Applause for Mithya
January 27, 2022
ZEE5 Global, the streaming service for South Asian content, started 2022 with the launch of its first series, Kaun Banegi Shikharwati, which was in partnership with India’s leading content and IP studio Applause Entertainment. The series not only became an instant hit but also crossed 11 million+ views in less than 3 weeks since its premiere. Now, with an aim to deliver more successful content offerings, the two leading content companies have collaborated yet again for another series, Mithya.
Produced by Applause Entertainment in association with Rose Audio Visual Production and directed by Rohan Sippy, Mithya, a 6-part series features a compelling star cast led by Huma Qureshi and Avantika Dassani and supported by Parambrata Chatterjee, Rajit Kapur and Samir Soni in pivotal roles. Set in Darjeeling, the series navigates through the conflicted relationships between a Hindi literature professor Juhi, played by Huma Qureshi and her student Rhea, played by Avantika Dassani. What sparks off as a classroom conflict, soon spirals out of control, triggering an adverse psychological combat between the two women leading to fatal consequences and shocking revelations.
Mithya, an original adaption of 2019 series, Cheat, marks the debut of Avantika Dassani, who is the daughter of actress Bhagyashree and sister of actor, Abhimanyu Dassani.
Archana Anand, Chief Business Officer, ZEE5 Global said, “At ZEE5, our endeavor is to continually bring our viewers exciting and engaging content across the widest range of genres. At a time when the thriller genre is fast gaining popularity among the South Asian diaspora across the world, Mithya, an exciting psychological thriller, is a tremendous addition to our content slate. An edge of the seat psychological drama brought alive by the two strong women in the lead, Mithya is sure to be loved by our global audiences.”
Nimisha Pandey, Chief Content Officer, Hindi Originals, ZEE5 said: “Mithya is a fascinating story with complex characters. The setting and the narrative take you on a twisted ride that we hope our viewers will enjoy. This psychological thriller navigates through the skewed relationship between a Hindi literature professor and her seemingly nefarious student. Huma Qureshi and Avantika Dassani are spectacular as this professor and student. We are thrilled to present this show to our viewers and to add to the diverse mix of content slate on ZEE5.”
Sameer Nair, CEO of Applause Entertainment, said: “Mithya marks our second outing with ZEE5 Global after the success of Kaun Banegi Shikharwati. We continue to follow the Applause philosophy which is to entertain audiences with a wide variety of shows across a broad spectrum of genres. This series is a thrilling psychological drama which will leave the audiences startled and surprised. Mithya also marks the debut of the talented Avantika Dassani alongside the powerhouse of talent, Huma Qureshi. It’s always a pleasure to collaborate with Goldie Behl’s Rose Audio Visuals and director Rohan Sippy, with both of whom we have had some very successful collaborations earlier”.
Rohan Sippy said, “Mithya is a pulpy psychological thriller that delves into the human mind. Hopefully it will leave you rattled, shaken and excited. It has been a pleasure to work with a dear friend Goldie Behl & Rose, and collaborate with a great team of talented actors, writers, technicians and of course to work once again with the trailblazing Applause Entertainment”.