Advanced Television

UKTV’s Greaves to become BBC Studios’ EVP

February 15, 2022

Nicola Greaves has been given an expanded remit which will see her become BBC Studios’ Executive Vice President Global Operations.

Reporting to Martyn Freeman, BBC Studios’ Chief Operating Officer and General Counsel, Greaves will oversee the management, strategy and delivery of BBC Studios content for its Branded Services (encompassing Global Channels and UKTV) and Distribution businesses. This includes responsibility for Global Sales Delivery, Content Operations, Localisation Services, Playout & Distribution, Content Security, Business Operations, Archive Operations and Post Production.

Freeman said: “Nicola’s smart strategic insight, in-depth operational expertise and her wealth of experience in the industry managing high-performing teams, made her the ideal candidate for this role. I’m looking forward to her joining the Studios team and helping to shape our operational and technological future.”


Greaves added: “It’s an exciting time to join the Global Operations team as we take on the challenge of supporting BBC Studios ambitious growth targets, by delivering content and channel services in the most effective and sustainable manner through process improvements and our continuing investment in people and technology.”

Alongside her new responsibilities, Greaves will continue to oversee UKTV’s Technology & Operations, with a dotted line report to Marcus Arthur, UKTV’s CEO, and she will remain on UKTV’s Executive Leadership Team. She will receive additional support from the Director of Content Services, UKTV who will report to Greaves.

Greaves will start in her new post in mid-April.

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