Verizon, Bloomberg Media, Zixi, AWS test 5G streaming
February 23, 2022
Verizon, Bloomberg Media, Zixi and AWS are exploring how 5G and edge computing can let networks stream live 4K content without the need for satellites.
In the proof of concept trial, Bloomberg uses Verizon 5G Edge with AWS Wavelength and Zixi’s Software Defined Video Platform (SDVP) to package and deliver live feeds of Bloomberg TV+ in 4K.
The companies will also test streaming Bloomberg TV+ 4K content via 5G and edge compute, powered by AWS, directly to consumers’ 5G-connected devices.
Verizon, Bloomberg Media, Zixi and Amazon Web Services (AWS) are working together to test how 5G and mobile edge computing can transform how global business news is produced, delivered and consumed. Using Verizon 5G Edge with AWS Wavelength, Bloomberg Media will be able to package and deliver live 4K Ultra High Definition (UHD) content without the need for satellites, allowing for fast and efficient content delivery.
Media consumption today has its challenges for content providers. Broadcasters are looking to simplify their distribution workflows being driven by a ubiquitous content economy and consumers who want more live streamed 4K content, with quick start times and minimal buffering. To accomplish this, Bloomberg Media sends UHD video using Verizon 5G Edge with AWS Wavelength coupled with Zixi’s software to quickly process the video into multiple streams for broadcast across various platforms.
The companies also plan to test streaming Bloomberg TV+ 4K content direct to consumers’ 5G-connected devices, via Verizon 5G Edge with AWS Wavelength, allowing users to access data rich content on market news and business insights on the go. This will be followed by another trial that will involve near real-time native translation of Bloomberg TV+ content for transcripts, captioning and subtitles distributed globally.
“Bloomberg Media is committed to continuous innovation and experimentation of technologies to better reach our global audience of business leaders with the insights, information and solutions they need,” said Roman Mackiewicz, Chief Information Officer at Bloomberg Media. “This proof of concept trial combines Verizon’s 5G and mobile edge computing capabilities with Bloomberg TV+ premium 4K UHD content to create a modern streaming news experience with the potential for true industry disruption.”
“It has been fantastic working with Verizon, Bloomberg Media and AWS to deliver pristine 4K UHD quality content over 5G while leveraging edge compute,” said Gordon Brooks, Executive Chairman and CEO of Zixi. “Verizon 5G Edge with AWS Wavelength and Zixi can potentially transform the M&E industry.”