Advanced Television

STN Video releases next-gen video player

April 20, 2022

STN Video, creator of an online video platform, has announced the launch of the industry’s only fully configurable video player. STN’s next generation player marks the release of new features that STN’s publishers can use to simplify their workflows and go beyond the basics into easily customisable aesthetics, an unparalleled level of player configurations based on desired user experience, and more STN monetisation options than ever before, all in a faster player further optimised for on-page performance, viewability, and search ranking.

STN is offering their publishers unlimited player configurability via one embed code, giving them the power to deliver video in the manner they deem best at any given time. Publishers who utilise STN’s player via multiple locations across their site(s), including mobile and desktop, can tailor each experience based on their unique needs for the ultimate combination of engagement, performance and monetisation. With this next generation player, publishers will be able to seamlessly configure any combination of:

  • Content delivered
  • Player functionality by template type
  • Player functionality by geo-location
  • User experience for subscribers versus anonymous visitors
  • Player position by template and viewport
  • Functionalities and settings
  • Custom look and feel
  • And much more…

Initial tests of STN’s NextGen player have seen cases of marked improvement in both performance and revenue metrics including a:

  • 14% increase in impressions delivered
  • 20% increase in viewability
  • 9% increase in page load speed
  • 16% increase in player loads

Their latest release will be instantly upgraded across STN’s entire platform.

Other features:

  • Increased revenue and optimized implementation to minimise blockage from third parties such as browsers and/or browser extensions
  • Enhancements to mobile player functionality resulting in better user experience, higher viewability and longer watch times
  • Ability for player to work seamlessly in any format and viewport (landscape, portrait, full-width etc)

Publisher needs have always been at the core of STN’s video solutions architecture. By harnessing the power of artificial intelligence, STN’s publishing partners have OVP features and functionalities that save them resources and time. AI-based tools native to the next generation player include:

  • Smart Match,, which was built to enable publishers to integrate contextually relevant, premium video in every article at scale.
  • STN’s Recirculation Tool that reads a publisher’s article to build contextually relevant video that complements the publisher’s editorial content.
  • STN’s AI-Created Local Stories Tool creates unique content based off of story level data assets  to deliver previously unavailable video for nearly every article on a publishers site.

All the video player tools take only moments to install on publisher web properties for desktop and mobile viewing. Other exciting updates to STN’s digital video player are in beta testing with a full roll-out of new features expected mid-year.

“We’re able to configure a different experience in each section of our publishers’ sites to enhance user experience  and improve engagement while bringing publishers new, optimised revenue opportunities,” stated Matthew Watson, CEO of STN Video. “Video has become necessary in today’s publishing world. Publishers choose STN’s turnkey OVP to access premium, exclusive content and technology along with robust monetisation opportunities. Our rollout of STN’s next generation OVP gives publishers unsurpassed control of every bit of the online video experience, tailored for their unique audiences. Video can be any way a publisher wants it on their site(s), leveraged from any combination of 5,000+ daily videos from over 250 content providers; publisher-produced content; recirculation video; AI-produced local video; and livestream content.”

Categories: Press Releases