Advanced Television

Subtonomy expands MEA and APAC presence

April 20, 2022

Nordic customer and network experience platform provider Subtonomy is opening two new sales offices in Paris (France) and Kuala Lumpur (Malaysia) to support its growing business in the Middle East and Africa (MEA) and Asia Pacific (APAC).

“We’re really excited to announce that as interest in our products has continued to increase across both regions it makes sense to boost our local presence,” commented Fredrik Edwall, SVP Sales & Marketing, Subtonomy. “This enables us to support partners, customers and prospects more readily.”

Subtonomy says it has seen a surge in demand for both its Customer & Network Experience Platform – which provides real-time insight into the experience of customers across all networks (2G, 3G, 4G, 5G NSA, 5G SA, fibre and broadband) to operational, customer care, business and marketing teams – as well as its applications supporting enterprise customers, MVNOs and customer self-service. This demand is being driven by:

  • rising expectations for efficient, omnichannel customer service and personalized experiences
  • demand for chatbots and self-service, which require real-time network experience data to support customer queries
  • increased use of complex and QoS-sensitive service such as streaming video, videoconferencing and gaming driving support demands
  • increased homeworking, which means CSPs now need to seamlessly support workers across fibre broadband, traditional broadband and mobile networks.

Edwall says that demand also has local flavours to it. In the Middle East and Africa, for example, it is being driven by fast expansion of 5G and the shift to a knowledge economy. The Qatar 2022 FIFA World Cup offers an “unprecedented” opportunity to showcase a wide variety of new 5G-based experiences.

According to Edwall, service providers across both MEA and APAC recognise that they need to support customers with a better service proposition – providing personalised notifications when things go wrong, resolving problems rapidly and cost-effectively, and even fixing issues before customers notice. “Ultimately demand for our products is rising because our platform brings all the data they need together in one place, empowering them to transform customer support, while our easy-to-use applications enable the same data to be used across all channels of operation and for a variety of use cases. They can do this without any major disruption and re-using the data sources they already have,” he advises.


Categories: 5G, Articles, Broadband, MNO, Mobile, Telco