AMC Networks launches CBS Reality in Romania
May 13, 2022
AMC Networks International UK (AMCNI UK) has announced the launch of a dedicated local feed in Romania of factual entertainment channel CBS Reality, which is a joint venture between AMCNI UK and Paramount Global. CBS Reality will also join the portfolio of advertising sales house Thematic Channels, who will handle bookings.
Louise Cottrell, SVP of Affiliate Partnerships, AMC Networks International UK, commented: “Romania continues to be an important market for AMC Networks International as we focus on expanding our footprint in the region. We are excited to partner with Thematic Channels to connect CBS Reality with advertisers and to continue offering audiences an outstanding selection of original and acquired factual entertainment.”
Radu Budes, managing partner at Thematic Channels, added: “We are glad to represent CBS Reality in Romania. With its unique positioning within the factual entertainment genre, this crime and investigation channel strengthens Thematic Channels offer by increasing advertising clients’ access to a dedicated audience”.
CBS Reality first launched in Romania in 2001 as part of the EMEA feed. The channel features a curated selection of factual entertainment content including new series When Luxury Holidays Go Horribly Wrong, When Plastic Surgeries Go Horribly Wrong, Inside the Force 24/7 and new episodes of Confessions: Animal Hoarding. The channel is available in over 5.3 million homes in Romania, through Digi, Vodafone, Orange TV and FocusSat.