Advanced Television

Study: 26% of YA feel lost when a TV series ends

July 12, 2022

Whilst over a third of young adults (36 per cent) look forward to the escapism that comes with new TV shows, a study commissioned by Samsung UK reveals that over a quarter (26 per cent) feel ‘lost’ or ‘empty’ when a TV series ends.

The research reveals that on average young adults will spend seven hours a week in front of the TV and will watch up to four series at any one time. It takes 38 per cent only a couple of days to finish off a series, with nearly three in 10 feeling a sense of accomplishment when they do.

The study found that almost half (47 per cent) turn to TV to help them relax whilst more than four in 10 watch to avoid boredom and over a third (31 per cent) use their favourite shows as a distraction from their daily lives.

The research also found that a third of young adults tune in to learn something new, whilst 31 per cent press play because it inspires them to try new things or travel to new places.

Buffering in between shows and waiting for the next series of their favourite show to be released are the biggest TV bugbears for young adults, whilst drip-feeding shows instead of releasing them all at once was also a top annoyance for 37 per cent.

Categories: Articles, Consumer Behaviour, Content, Research, VOD

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