Viasat hits Brazil milestone
July 27, 2022
Satellite operator Viasat reports it has reached the 50,000 sites mark in Brazil, which it says is helping to close the country’s digital gap through the provision of high-speed satellite Internet across the country.
It suggests the achievement, combined with the introduction of its Brazil brand, further fuels the operator’s in-market commitment and investment. The company, operating in Brazil since 2018, says it has become the first Internet Service Provider (ISP) to offer residential connectivity in 100 per cent of the country. The company’s portfolio of Internet services offered in Brazil includes residential, business and the Federal Government’s Wi-Fi Brasil programme in partnership with telco Telebras.
“Surpassing 50,000 sites since becoming Brazil’s first and only nationwide residential Internet Service Provider 18 months ago is a testament of our growth in the Brazilian market,” declared Leandro Gaunszer, Managing Director of Viasat Brazil. “To further drive our commitment across Brazil, we are also introducing a localised Viasat brand that includes more vibrant colours which reflects the essence of Brazilian culture. These achievements combined with our collaboration with Telebras and the Wi-Fi Brasil programme demonstrate our investment across Brazil to help reduce the country’s digital gap and create economic opportunities by providing many Brazilians with the ability to use the internet, many for the first time.”
While Viasat’s customers are located throughout the country, 33 per cent of its customers are in the Northeast, followed by 25 per cent in the North and 21 per cent in the Southeast. In terms of consumption habits, 27 per cent of Viasat customers are using its satellite Internet service to access and send messages on social networks such as WhatsApp, Facebook and Tik Tok, followed by 21 per cent of customers using the service to access video and streaming services including YouTube and Netflix. Finally, 16 per cent of customers use Viasat’s service for browsing.