NativeWaves, Net Insight partnership
August 17, 2022
Solutions provider NativeWaves and Net Insight, a global player in media network solutions, have announced a sales and technology partnership that they say will deliver significant benefits to broadcast and streaming companies.
The partnership will see NativeWaves deploying Net Insight’s Nimbra Edge cloud solution with its NativeWaves EXP experience. This new platform, launched in 2021, enhances the standard broadcast and streaming experience by giving audiences the opportunity to explore a wealth of additional content such as different camera angles, audio tracks, instant replays, and social media integration.
“Going forward, all NativeWaves EXP customers will receive their services via Nimbra Edge,” says NativeWaves CEO Christof Haslauer. “Net Insight’s solutions are not only stable, reliable and technically sound, but they also come with the backing of tremendous support. This goes a long way towards helping us service our customers so that they can deliver next-level a NativeWaves EXP experience to their own customers.”
The partnership between NativeWaves and Net Insight came about as a direct result of an IBC Accelerator project that took place in 2021. Both companies were part of a multi-company team examining the onset, rollout and continuing evolution of 5G for remote production and live sport.
“While working with Net Insight, we discovered that Nimbra Edge made it very easy to route different production input streams into the NativeWaves platform, which is something we require to deliver our Multiview experience,” Haslauer adds. “Nimbra Edge also enables us to feed synchronised production inputs to our encoder, and easily manage all partner feeds from multiple sources, which reduces project and operations overheads.”
“NativeWaves EXP is a perfect example of advanced media services that can benefit from utilising the ease of use of and quality of Nimbra Edge,” says Kristian Mets, Head of Sales Business Development at Net Insight. “The solution offers state of the art latency and stream synchronisation for an extraordinary end-user experience.”