Advanced Television

Media Distillery deployed by Vodafone Portugal

August 25, 2022

Media Distillery, a provider of AI technology to optimise video UX, announces that Vodafone Portugal has deployed EPG Correction Distillery to improve the user experiences for subscribers to Vodafone TV services in that market.

Media Distillery will deliver the UX-enhancing capability specified by Vodafone, with the EPG Correction Distillery solution ensuring real-time accurate start-times for the most popular channels on the Vodafone Portugal IPTV/OTT service.

Overcoming EPG inaccuracies means better UX

A TV platform typically begins playing linear broadcasts from the EPG-indicated start time. However, programmes often don’t begin exactly on the time shown in the EPG. Without correction, on replay, the viewer might be compelled to watch the end of the preceding show. Even worse, if a programme starts earlier than the time displayed in the EPG, subscribers miss out on the start of their selected show.

Using AI, EPG Correction Distillery automatically carries out real-time analysis of broadcasts across multiple channels and makes adjustments to coincide with actual start-times of TV programmes as they are aired. Users can be confident they are seeing accurate start-time information on their EPG. Viewing experiences are therefore more harmonious, leading to enhanced satisfaction.

“We’re delighted that Vodafone Portugal has chosen EPG Correction Distillery to deliver enhanced viewing experiences to its customers,” said Roland Sars, CEO of Media Distillery.

Over 30 million homes worldwide now enjoy superior TV viewing experiences thanks to Media Distillery technology.

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