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Kim Kardashian’s media VC

September 8, 2022

Kim Kardashian is making a private equity play to acquire stakes in fast-growing media and consumer companies, leaveraging her 329 million Instagram followers. KKY Partners, is a collaboration with Jay Sammons, a former Carlyle Group executive who specialises  in celebrity-backed ventures.

At Carlyle, Sammons took the firm into the world of show business, reaping standout returns from star-studded deals.

The Kardashians have a history of astutely monetising their ability to add a celebrity to consumer brands.

SKKY says it will “target sectors include consumer products, digital and ecommerce, consumer media, hospitality and luxury”.

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