Advanced Television


Forecast: Snapchat ad revenue at $5.2bn in 2024

Having suffered consecutive quarterly revenue declines in 2022, Snapchat saw advertising revenue steadily bounce back in 2023 – albeit at modest levels compared to Big Tech peers. According to WARC Media forecasts, the company will see +13.7 per cent year-on-year advertising spend growth this year to reach $5.2 billion (€4.8bn), with marketers in APAC having […]

March 28, 2024

Research: Social media significant news gateway

Online intermediaries, such as social media, search engines and other online aggregators exert a significant influence on the news stories people consume, according to research from UK media regulator Ofcom. Nearly two-thirds (64 per cent) of UK adults use online intermediaries to access news, with Meta – the company which owns Facebook and Instagram – […]

March 25, 2024By Colin Mann

Research: Tech-savvy over-65s selling skills on social media

BT Group research reveals how tech-savvy over-65s are making an average of £650-a-year monetising their traditional skills online. While Gen Z (18-24 year-olds) might be better known for online side hustles, over-65s are knitting, sewing and baking their way to spare cash, often marrying a lifetime of expertise with digital skills to gain followers and […]

February 28, 2024

Little Dot Studios launches 10 new channels

Ddigital content studio and media network, Little Dot Studios (an All3Media company), has launched 10 new digital broadcast channels as it looks to expand the reach of its owned-and-operated Network and maximise revenue opportunities for its partners. Using data to identify cross-over areas of interest in audiences, the 10 new channels brands will increase the […]

February 9, 2024

Research: For Gen Z, everything is entertainment

As the first native smartphone generation, Gen Z consumers are entertainment omnivores. Their handheld devices allow them immediate access to a wealth of platforms and content and they are taking full advantage. The latest 2023 results of Hub  Entertainment Research’s annual Video Redefined survey shows that unlike their older counterparts for whom TV and movies […]

January 30, 2024

DoubleVerify bolsters Media Authentication on Meta

DoubleVerify, the software platform for digital media measurement, data and analytics, has announced the expansion of its brand safety and suitability coverage on Meta to include measurement of Facebook and Instagram Feeds and Reels. With this release, global advertisers will be able to independently authenticate campaign quality and protect their brand equity within these engaging, […]

January 17, 2024

Irish regulator designates video-sharing platform services

Coimisiún na Meán, Ireland’s new body for regulating broadcasters, on-demand services, and online media, and supporting media development, has published details of the designation of ten services as named video-sharing platform services. The designation process for these services was completed during December 2023. The designated services are: • Facebook • Instagram • YouTube • Udemy […]

January 9, 2024By Colin Mann

Study: Richest social media content creators of 2023

A study by wealthofgeeks unveils that from June 2022 to June 2023 the 50 richest content creators – across TikTok, YouTube and Instagram – earned a $700 million (€635.8m), with a collective following of 2.92 billion – thus averaging $239.68 per 1,000 followers. The study offers insights into earnings, follower count, efficiency, and platform preferences, […]

December 22, 2023

IMG reveals 2024 digital trends

Global sports, events and representation company IMG has launched its Digital Trends Report 2024, exploring the technologies and developments that will shape the sport media landscape for rights holders over the next 12 months. Now in its sixth iteration, this year’s predictions include the growth of smarter stadiums, tactical adoption of generative AI, and monetising […]

December 4, 2023

Case studies: Value in skippable YouTube ads

While many advertisers and media buyers flock towards up and coming platforms/channels, the truth is that, when executed correctly, skippable YouTube ads continue to drive serious business outcomes. Below are some insights to three brand use cases that have demonstrated success with skippable ads in conjunction with Precise TV’s creative formula and proprietary contextual targeting […]

December 1, 2023