Advanced Television


Forecast: Instagram ad revenue to reach $71bn in 2024

Instagram, impacted by the introduction of Apple’s App Tracking Transparency (ATT) policy in 2021 and a subsequent weakening of the digital ad market, is recovering stronger than its social media peers. WARC Media forecasts Instagram’s advertising revenue to reach $71 billion (€66.3bn) in 2024, driven by parent company Meta’s innovation with AI to assist content […]

September 20, 2023

Research: UK Gen Z favours social media for news

Online news sources – particularly social media sites and apps – are the dominant means by which younger people in the UK access news, meaning their direct relationships with traditional news brands are weakening, UK comms regulator Ofcom has found. Ofcom’s News Consumption in the UK 2022/23 report reveals that older teens and young adults […]

July 20, 2023

IAS ad measurement for Facebook, Instagram Reels

Integral Ad Science (IAS), the media measurement and optimisation platform, has rolled out ad measurement tools for Meta’s Facebook and Instagram Reels videos. Expanding a partnership that began in 2016, IAS will now provide viewability and invalid traffic measurement for Meta’s growing Reels video feed inventory so that advertisers can be assured that their ads […]

June 20, 2023

Report: TikTok growing as favoured news source

This year’s Reuters Institute Digital News Report provides evidence that news audiences are becoming more dependent on digital and social platforms, putting further pressure on both ad-based and subscription business models of news organisations at a time when both household and company spending is being squeezed. The report documents how video-based content, distributed via networks […]

June 14, 2023By Colin Mann

Upload time metric from Tubular Labs

Social video intelligence specialist Tubular Labs has added new abilities to measure how videos perform according to the hour of day that they were uploaded. Within Tubular’s Intelligence product, customers will now be able to determine what time of day social video generates the most views, engagement and more across YouTube, Facebook, Instagram, Twitter, TikTok, […]

March 23, 2023

Data: Media consumption declines in US

Attest, the consumer research platform, has released the findings from the latest edition of its Quarterly US Media Consumption Tracker, providing continuous insights into how Americans’ habits across television, audio, news, and social media continue to evolve. For Q4, Attest found that consumption of all media types fell. TV & Streaming Trends  Perhaps as a […]

January 31, 2023

Research: Social media creators driving viewers to SVoDs

CreatorIQ, the influencer marketing platform, has released findings showing increased creator marketing efforts from Netflix, Prime Video and Peacock, as streaming services look to stand out in a crowded space. For streaming services, creators have become an essential tool to tap into digital subcultures and communities, engaging the most relevant fans for new and existing […]

December 15, 2022

Report: Social platforms to see biggest ad spend increase

Mediaocean, the mission-critical platform for omnichannel advertising, has released its 2022 Market Report and 2023 Outlook. The bi-annual report highlights the forces driving the advertising economy as seen by industry leaders, including major changes in consumer behaviour and the overall macroeconomic environment. In a survey conducted among 600+ leaders from media providers, advertising agencies, and tech […]

December 7, 2022

BBC Studios launches Funny Parts digital channel

BBC Studios has launched Funny Parts – a new comedy channel with three new commissions for digital platforms. Focused on new short-form comedy and entertainment content, alongside some of the funniest moments from the BBC’s catalogue of comedy including titles such as This Country, Famalam and The Young Offenders, Funny Parts shares some of the […]

December 1, 2022By Nik Roseveare

Ofcom study raises news ‘gatekeeper’ concerns

In a study of choice in news, UK comms regulator Ofcom has identified concerns around the impact of online news ‘gatekeepers’ – particularly social media, such as Facebook, but also search engines and news apps such as Apple News and Google News. Ofcom’s report, Media plurality and online news, highlights how far these companies – […]

November 16, 2022By Colin Mann