Advanced Television

Guild Esports, Sky Broadband partnership

September 26, 2022

Guild Esports, the UK-based professional eSports company, and Sky have partnered to offer gamers a next generation eSports experience.

With over 17 million gamers playing over seven hours a week across the UK, the gaming revolution is set to continue, which is why Sky and Guild haveare committed to supporting and developing the gaming community, with initial focus in three core areas:

  • Women in gaming – providing greater opportunities for women in the eSports industry
  • Driving eSports performance – leading the way in player performance and best practice coaching developments
  • Engaging audiences – bringing esports to Sky customers with exclusive competitions and experiences across all of Guild’s titles

As part of the partnership, Sky will be Guild’s official HQ, Wi-Fi and Broadband and Mobile Network partner for the next three years and the Guild Esports performance centre London’s Shoreditch will be named the Sky Guild Gaming Centre. To transform the gaming experience, Sky Full-Fibre Broadband will power the centre.

Sky’s branding will feature in an outdoor mural on the building and be the headline partner on Guild’s team jersey for the 22/23 season. The new jersey will be worn for the first time by Guild X, Guild’s all female Valorant team, as they play in Riot’s Game Changer tournament.

And for gamers at home, Sky Broadband offers full fibre to millions of homes across the UK, with gigafast speeds of up to 900 Mb/s.

Rory Moran, Director of Global Partnerships at Guild Esports, said: “We are incredibly proud to welcome Sky to Guild Esports, and be the first major partnership for Sky in eSports. Sky is a media, entertainment and connectivity powerhouse that will help drive Guild to the highest levels of performance in competitive eSports globally. This landmark partnership is built on a shared vision for success and a commitment to driving the esports sector forward, through initiatives powering women in gaming. Not only does this partnership represent Guild’s successes to date and plans for the future but it’s also a testament to the values that sit at our core.”

Stephen van Rooyen, EVP & CEO, UK and Europe at Sky, said: “Sky transformed the way families watch TV, now we want to transform the gaming experience. In eSports every second counts, so Sky’s full fibre broadband will be perfect for Guild’s gaming HQ. Speed and reliability, hallmarks of Sky’s broadband service, will give the Guild team and gamers across the nation the edge over the competition.”

David Beckham, who is an Investor in Guild Esports, added: “It’s great that Guild Esports has a fantastic new partner in Sky and I’m pleased to welcome them to the Guild family.”


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