ViX acquires Chefclub content
November 8, 2022
Chefclub, a food-themed content studio, has entered a programming partnership with ViX, the Spanish-language streaming service. The deal will allow Chefclub’s branded programming to be accessed by Hispanic households across the US and Spanish-speaking Latin America. The Chefclub content is now available to consumers on ViX.
Bilai Joa Silar, SVP of OTT Content at TelevisaUnivision, commented: “Food is a passion point for Hispanic audiences and a beautiful part of our cultural DNA. We are thrilled to partner with Chefclub to bring ViX users a modern culinary entertainment experience with content that brings families together and feeds their love for food.”
Marie-Laure Marchand, SVP Global Consumer Products & Business Development,Chefclub added: “Partnering with ViX allows us to reach the extremely important Spanish speaking audience in the US and most of Latin America, where Chefclub content already enjoys over 1 billion monthly views. ViX is the ideal service to entertain a market segment that has enthusiastic, multi-generational food lovers with a strong tradition of sharing family moments around food. We are thrilled to be joining forces with this leading streaming service to provide more opportunities for food-based entertainment.”
In addition to its ongoing production of videos for digital platforms the Chefclub studio is creating a variety of new lifestyle series for Gen Z and Millennial food lovers in half-hour formats, ideally suited for traditional TV programming. These include Discovery, a show that goes outside the studio to discover how certain ingredients are made and a vegetarian show that entertains viewers with trompe l’oeil creations, among many others. Chefclub is also active in the kids arena with a successful publishing and consumer products range and an animated children’s series starring the Chefclub Kids mascots launching at MIPCOM this year.