Advanced Television

Edgio to mark NAB debut with showcase of Uplynk media solution

March 1, 2023

Edgio will make its NAB Show debut this year. The company will use the event to showcase its Uplynk media solution, which empowers media companies to maximise the value of their content by providing a simple route to market, extending audience reach, and increasing monetisation.

Uplynk achieves this by reducing the complexity of delivering live events, broadcast/OTT, and free ad-supported TV (FAST) syndication, and by scaling operations with minimal resources so that customers can reach more viewers. Its advanced advertising solutions include server-side ad insertion (SSAI) and performance monitoring to help customers refine and perfect their revenue strategies.

Powered by a secure global edge network designed for the unique demands of media, Uplynk ensures the best-viewing experiences regardless of where audiences are in the world. It has handled hundreds of thousands of live events, generating 2.4 billion event views, 3.3 billion hours of streamed video, and more than 220 million hours of advertising in 2022 alone.

Edgio was formed as the result of Limelight’s acquisition of Edgecast in June 2022.

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