Netflix partners with Lacoste
April 12, 2023
By Nik Roseveare
Netflix and Lacoste are creatively coming together to release a new clothing collection celebrating some of the most popular shows on the streaming platform – including Stranger Things, Bridgerton, Lupin, Money Heist, The Witcher, Sex Education, Shadow and Bone and Elite.
Available immediately, the iconic Lacoste clothing — including polos, sweatshirts, tracksuits and more — have been reimagined from the Upside Down to Las Encinas high school with the Lacoste crocodile dawning the costumes from these Netflix titles. For Stranger Things, the crocodile’s face changes into that of the terrifying Demogorgon. In a nod to Queen Charlotte from Shondaland’s Bridgerton, he wears an oversized wig. Other pieces are adorned with an all-over toile de Jouy-like print, with the disguised crocodiles navigating between the signature graphics of the streaming platform.
“We think products can be a powerful medium for storytelling and partnering with Lacoste presents a unique opportunity to blend the worlds of fashion and entertainment,” said Josh Simon, VP, Consumer Products, Netflix. “This collection is a compelling and creative way for fans to express their love for our stories and characters.”
“We are delighted with this collaboration which has resulted in a unique encounter between our two worlds and two global references of creativity and innovation, both with an unparalleled power to bring together communities from all walks of life. The collection born from our collaboration is the embodiment of this powerful encounter, of our respective codes, influences and know-how,” added Catherine Spindler, Lacoste Deputy CEO.