Advanced Television

Brightcove, Frequency FAST partnership

April 17, 2023

Brightcove, the streaming technology company, has entered into a partnership with Frequency, a cloud-based video platform powering linear channel creation for content providers. As a specialist in free ad-supported streaming TV (FAST) channel solutions, Frequency’s integration into Brightcove’s video platform allows customers to create, launch and manage FAST channels to expand their reach and increase their revenue.

“Empowering media companies to reach, engage and monetize new audiences is at the core of Brightcove’s Media Studio solution,” said Marc DeBevoise, CEO of Brightcove. “FAST channels are a high-growth, reach-expanding, revenue-generating medium for media companies. With this partnership, we are expanding the way our customers can grow via launching their own FAST channels directly from our powerful video platform. Our integration with Frequency will also help our customers centralise their video content, programming, distribution and ad monetisation via an integrated workflow.”

Brightcove and Frequency’s partnership combines their solutions to help customers create linear channels for distribution to FAST aggregators, MVPD and vMVPD, and distribution channels globally. With the integration available within the Brightcove Marketplace, customers can connect their video library with Frequency for world-class scheduling and distribution. Through the partnership, Brightcove aims to take the work out of building channels to make it easy for customers to publish their content to FAST channels.

“This partnership will give Brightcove’s customers a seamless way to create linear viewing experiences to reach their audiences on every device and in every form,” added Blair Harrison, CEO and Founder of Frequency. “Our tools are designed to empower customers to deliver the programming they know their viewers want in a visually stunning way with the simplest and most intuitive workflows.”

Categories: Articles, OTT, Work flow

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