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Audible, Moonbug launching family podcasts

May 5, 2023

Audible, a provider of spoken word entertainment, and Moonbug Entertainment, the entertainment company behind popular kids’ content, have announced two original family listening podcasts, Little Baby Bum: Time to Dream and Lellobee City Farm: Grandma Mei’s Fantastic Folktales. The two series, based on Moonbug’s hit shows, will feature a unique format, blending podcasts and audiobooks to engage parents with young children to help them grow and learn.

The first family listening podcast from the deal, Little Baby Bum: Time to Dream, is available immediately on Audible and has a focus on sleep and mindfulness. This series is a calming collection of gentle ‘audio guided journeys’ into the enchanting nursery rhyme-inspired land of dream time, with episodes featuring a short story followed by a relaxing soundscape. Each 20-25-minute episode has been created for listeners as young as age one and up with the support of Emily Faulkner, Sleep Consultant at Sleep Joy, to encourage little ones to drift off into peaceful sleep with soothing narrators and lulling ambient sounds. The first 13 episodes of the series are available now, with another 13 episodes releasing at a later date.

Releasing on June 8th, Lellobee City Farm: Grandma Mei’s Fantastic Folktales is tailored for family listening with children from age three and up. This series is an immersive storytelling experience that showcases the beauty of the natural world and cultures from across the globe, created with the support of Educational and Cultural  Consultant, Dr. Natascha Crandall. Each episode features transportive sound-design, with original scores inspired by each story’s place of origin. The series will feature 26 episodes in total.

The collaboration marks the first venture into dedicated audio experiences for the Little Baby Bum and Lellobee City Farm brands from Moonbug. Adding to the 200 million audio streams that Moonbug already does monthly, the Audible collaboration signals a continued expansion for Moonbug into the many audio verticals, including music, podcasts, and audiobooks.

Aurelie de Troyer, Head of Content UK and Canada at Audible, commented: “We’re delighted to be collaborating with Moonbug on two wonderfully immersive and engaging family listening podcasts. We’re always looking ahead to what our customer’s need next and this unique listening experience is the perfect answer for the Audible listener looking to share their love of audio entertainment with their young ones.”

Jon Benoy, Managing Director, Operations & Music at Moonbug Entertainment, added: “As Moonbug launches its spoken word strategy, it’s incredibly exciting to begin our global collaboration with Audible. With Moonbug being the home of children’s preschool  audio, we know how helpful a pre-bedtime wind down is for families and believe that Little Baby Bum: Time to Dream will be an important part of that routine. With Lellobee City Farm: Grandma Mei’s Fantastic Folktales, we want to entertain and inspire, as these stories spark kids’ imaginations and encourage their curiosity and wonder about the world.”

Both Audible Original podcast series will be available globally and in nine languages (English UK, English US, Brazilian Portuguese, Spanish, German, French, Italian, Hindi and Japanese) as part of a multi-series deal.

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