WWE delivers record-breaking Backlash in Puerto Rico
May 8, 2023
WWE has announced that its premium live event WWE Backlash, which emanated from the Coliseo de Puerto Rico José Miguel Agrelot in San Juan, Puerto Rico on May 6th, became WWE’s highest-grossing and most-viewed Backlash in company history.
Viewership of Backlash saw a 28 per cent increase versus the record set in 2022. The event, which featured Bad Bunny, the most-streamed music artist in the world, marked the largest gate ever for any WWE event held in Puerto Rico and the largest gate in the history of Backlash.
More than 34,800 fans descended on San Juan, Puerto Rico, for back-to-back sellout nights of SmackDown (16,896 attendees) and Backlash (17,944 attendees). It also marked the most social Backlash of all-time, led by over 40 million views of the San Juan Street Fight featuring Bad Bunny vs. Damien Priest. The hashtag #WWEBacklash, accompanied by a custom Bad Bunny emoji, trended No. 1 across the entire evening of sports.
In addition, Backlash broke merchandise and sponsorship records. As the first-ever WWE event under the expanded partnership with Fanatics overseeing the on-site event retail experience, top-selling items included the WWE Backlash and LWO Puerto Rico t-shirts. Sponsorship revenue surpassed any Backlash event in history, breaking last year’s record with a 98 per cent year-on-year increase through partnerships with Netflix’s FUBAR, Mike’s Harder Lemonade and Xfinity.