Digital Remedy appoints Rothenberg, Kristiseter
May 23, 2023
Digital Remedy, a performance media partner for brands and agencies, has announced the appointments of Randall Rothenberg and Martin Kristiseter to its Board of Directors. Rothenberg spent 16 years as CEO and Executive Chair of the Interactive Advertising Bureau (IAB). Kristiseter is the founder and Managing Director of Compulse, a marketing technology and managed services company for local media and agencies.
“Digital Remedy has established itself as a leading performance media partner for brands and agencies, and it’s an honour to be joining their board and working with their impressive and growing team,” said Rothenberg. “If we’ve learned anything during the first quarter-century of the digital economy, it’s that brands must perform, and performance must contribute to brand equity. I’m thrilled at the opportunity to help Digital Remedy drive innovative solutions that meet the needs of brand clients and their industry partners.”
Rothenberg most recently led the transformation of the IAB into one of the largest media and marketing trade bodies in the world, helping to develop technical standards, self-regulation, government regulation, market and consumer research, global digital content marketplaces, and professional development programmes. Under his leadership, IAB opened the industry’s first major public policy office in Washington DC, launched the IAB Tech Lab to oversee digital marketing technical standards, started a training programme that has certified more than 14,000 digital media sales professionals, created the IAB Digital Newfronts and Podcast Upfronts and published comprehensive research on brand disruption, the evolution of video, and the economic impact of the ad-supported Internet ecosystem. During Rothenberg’s 14 years as CEO, IAB quadrupled its association membership and quintupled revenue.
“I am thrilled to join Digital Remedy’s board, and work with the talented team to leverage our combined knowledge to create even more value for clients,” added Kristiseter. “As a board member, I look forward to bringing my experience and leadership to support their long-term strategic initiatives and ensure ongoing development and growth.”
With over 18 years of experience in digital media, ad technology, and programmatic solutions, Kristiseter brings his expertise as an entrepreneur and digital executive to the space. Prior to Compulse, Kristiseter led innovative digital media initiatives at a number of companies, including Marketron.
“Between Rothenberg’s proven track record of success and Kristiseter’s accomplished entrepreneurial expertise, I am confident they will bring fresh perspectives and valuable insights to help us navigate the ever-changing digital landscape,” said Mike Seiman of Digital Remedy. “As a performance media partner for brands and agencies, we are committed to providing innovative solutions that drive business outcomes for our clients. I look forward to their guidance and contribution to the team, as we continue to build on our strengths and pursue our many opportunities for company growth.”