Digital Remedy, a performance media partner for brands and agencies, has announced its global expansion into the Australian market. The company’s entry into the market is accompanied by strategic investments, including the hiring of new talent and the extension of its product capabilities. The Australia market parallels the US market in that advertisers are looking […]
Digital Remedy, a performance media partner for brands and agencies, has announced a partnership with Digital Culture Group (an NMSDC-certified advertising solutions company) and appointed its founder Crystal Foote, as Executive Director & Head of Multicultural to its leadership team. This strategic move will drive greater diversity in advertising by providing advertisers with unprecedented insights […]
Digital Remedy, a performance media partner for brands and agencies, has announced the appointments of Randall Rothenberg and Martin Kristiseter to its Board of Directors. Rothenberg spent 16 years as CEO and Executive Chair of the Interactive Advertising Bureau (IAB). Kristiseter is the founder and Managing Director of Compulse, a marketing technology and managed services […]
Findings from brands and agencies performance media partner Digital Remedy’s report, CTV/OTT: The Next Frontier of DTC Marketing, which surveyed US-based direct-to-consumer (DTC) marketers to understand the growing influence of CTV/OTT in their marketing budgets and media strategies in 2023, indicate that over two-thirds (67 per cent) of DTC marketers leverage CTV/OTT insights to influence […]
Findings from a study by CTV advertising and marketing technology platform Digital Remedy suggest that marketers are increasingly turning to CTV/OTT to reach audiences. “The growth we are seeing in the DTC space is remarkable – and while DTC marketers recognise the potential of CTV/OTT, many of them are just beginning to allocate spend there,” […]