Panasonic Avionics boosts Singapore Airline’s Wi-Fi
June 28, 2023
In-flight entertainment and communication systems (IFEC) specialist Panasonic Avionics is to deliver unlimited complimentary Wi-Fi, powered to Singapore Airlines’ (SIA) customers, beginning 1st July 2023.
Panasonic Avionics’ in-flight connectivity services are powered by its global network of high-speed, high-bandwidth satellites. SIA’s in-flight connectivity experience will deliver a host of next-generation connectivity benefits.
“In-flight connectivity is paramount to airlines and their customers, and the expectation is that they get the same service in the air as they do on the ground – everything from email, web browsing, and surfing social media,” notes John Wade, Vice President of Panasonic Avionics’ In-flight Connectivity Business Unit.
“We are honoured to be a part of Singapore Airlines’ vision to offer simply the best in-flight experience. This announcement is just the latest example of our mission to work with industry stakeholders to enable passengers to connect in flight easily and affordably.”
The announcement between SIA and Panasonic Avionics comes at a strategic time as demand in both Wi-Fi and roaming services recover from the global COVID-19 pandemic. SIA has been recognised as a driving force in the recovery of air travel in Southeast Asian markets. This rapid air traffic recovery has been accompanied by an increasing demand for in-flight connectivity services in both roaming and Wi-Fi services, driving compelling retail propositions.
The enhanced Wi-Fi is expected to be made available virtually across SIA’s entire aircraft fleet in all cabin classes, and almost the entire global SIA route network. This new unlimited connected experience is being extended to all KrisFlyer members flying Economy and Premium Economy classes. Prior to this, unlimited complimentary Wi-Fi was only available to First and Business class customers as well as PPS Club members and PPS Club supplementary card holders, with Premium Economy and Economy passengers benefitting from three- and two-hours free Wi-Fi respectively.
Panasonic Avionics and SIA have a 26-year relationship that has seen the carrier select Panasonic Avionics’ IFEC solutions for its widebody fleet. In 2021, the airline became the launch customer for Panasonic Avionics’ new Marketplace digital eCommerce platform.