ATP Media, IMG Replay extend partnership
July 5, 2023
ATP Media, the global sales, broadcast, media, and distribution arm of the ATP Tour, and IMG Replay have extended their partnership to manage and license the video archive for the ATP Tour Archive until December 31st 2025. ATP Media’s long-term investment in the ATP Tour Archive has seen the creation of a fully searchable and downloadable digital destination to preserve the heritage of the ATP Tour, serve ATP Media’s media partners and commercialise via the partnership with IMG Replay.
The agreement will include archive footage from as far back as 1990, largely from the ATP Masters 1000 and Nitto ATP Finals, as well as content from the ATP 500 and ATP 250 events and Next Gen ATP Finals. In total, IMG’s digital archive platform, IMGReplay, has access to more than 5,000 hours of ATP Tour content.
Stuart Watts, Chief Operating Officer of ATP Media, said “IMG Replay does a fantastic job representing the ATP Tour Archive. We are excited to extend our long-standing partnership to ensure our extensive archive of action from the ATP Tour continues to be made fully accessible to our stakeholders and clients”.
Tom Barnes, Vice President of IMG Replay, added: “Over the years, the ATP Tour has produced some of the most memorable moments not only in tennis, but in sport as a whole. We’re delighted to continue our global partnership with ATP Media so that storytellers can have unbeatable access to the sporting moments that matter via IMG Replay.”
IMG Replay is one of the largest sports archives in the world with more than 400,000 hours of footage resulting from representation deals with the International Olympic Committee (IOC) The Premier League, World Rugby, The Wimbledon Championships, the R&A (The Open), DP World Tour, UFC, Bundesliga and more.