Advanced Television

IMG

Hexagon Cup renews partnership with Story10

Hexagon Cup, the padel event for teams, has renewed its partnership with Story10, the sports video production and distribution agency, to increase international exposure and drive further awareness of the Alpine Hexagon Cup 2025. The extended partnership will see Story10 continue to distribute and promote highlights from the second edition of the Hexagon Cup event […]

January 29, 2025

IMG extends Australian Open broadcast deal with Sport 24

IMG has extended its agreement to broadcast the Australian Open on Sport 24 and Sport 24 Extra, through to 2027. The agreement will see Sport 24 continue to bring 150+ hours of live action from the tournament to airlines and cruise ships around the world. As part of the renewal, the IMG-owned and operated channel […]

January 24, 2025

Rugby League, IMG unveil enhanced Our League app

Rugby League (RL) Commercial and IMG have unveiled a new look for Rugby League’s official fan app – Our League – powered by digital platform provider, Urban Zoo. Supporters can now access all the latest news, videos and key information via Our League’s extensive Match Centre, which covers all levels of the game. This includes […]

January 13, 2025

Euroleague Basketball, IMG expand partnership

Euroleague Basketball, the organiser of Europe’s premier professional basketball club competitions – the Turkish Airlines EuroLeague and the BKT EuroCup – and IMG, a sports marketing agency, have announced the renewal of their partnership agreement. This extended collaboration will run through the 2035-36 season, building upon the success of their joint venture launched in 2016. […]

January 7, 2025

AFC renews broadcast deal with Sport 24

The Asian Football Confederation (AFC) has announced the renewal of its media rights agreement with Sport 24, the dedicated live sports channel for the airline and cruise markets, through to 2028. The partnership will see Sport 24 broadcast the AFC’s competitions on airlines and cruise ships around the world, including the AFC Asian Qualifiers – […]

December 11, 2024

Dialog TV to broadcast South African cricket in Sri Lanka

Cricket South Africa (CSA), through international media rights partner IMG, has secured a deal with Dialog TV to broadcast the Proteas Men and Proteas Women international matches in Sri Lanka. The agreement will see Dialog TV broadcast all fixtures for both teams across all three formats. This includes the current international home test series for […]

December 4, 2024

IMG extends digital partnership with NHL

IMG has renewed its partnership with the National Hockey League (NHL) to manage its international social media strategy. The extended agreement will see IMG continue to manage and deliver end-to-end content production, publishing and reporting for the NHL’s 28 international social media channels across eight markets. These include dedicated channels for audiences in Australia, Czech […]

December 2, 2024

Premier League bringing international media ops in-house

At a Premier League Shareholders’ meeting, clubs have unanimously agreed that the Premier League will establish a new in-house media operations business. Launching for the start of Season 2026/27, the Premier League will bring all international media content production and distribution in-house. Since 2004, this service has been provided in partnership with IMG, operating as […]

November 22, 2024

Report: There is no ‘first’ and ‘second’ screen

IMG has launched its Digital Trends Report 2025, exploring the technologies and developments that will shape the sports media landscape for rightsholders over the next 12 months. Featuring insights and analysis from IMG’s global team of digital experts, this year’s predictions explore how D2C strategy is pivoting from non-premium content to gamification, the notion that […]

November 19, 2024

TKO to acquire Endeavor sports assets for $3.25bn

TKO Group, the sports and entertainment company that owns UFC and WWE, has reached a definitive agreement with Endeavor to acquire Professional Bull Riders (PBR), On Location, and IMG in an all-equity transaction valued at $3.25 billion (€3.01bn). TKO Group said the strategic acquisition of these sports and hospitality assets from Endeavor expands its operational […]

October 24, 2024By Nik Roseveare