S4C International appoints Urquhart
July 14, 2023
S4C International has appointed Claire Urquhart to head up a new Commercial Content Fund.
The fund, part of S4C International’s commercial line, will support projects with commercial potential including drama, premium factual and children’s content. It’s aim is to seek out creative partnerships that take bigger and bolder Welsh content out to the world.
Urquhart brings over 20 years of experience in development and production. She established her own company Silver Strand that created commercial content for the international market. Having previously held Head of Development roles at BBC Features and Formats and several independent production companies, Urquhart has a strong record of creating returnable brands, formats, brand-funded shows and award-winning series.
Urquhart said: “I’m excited to be taking on this role. I know the challenges producers face in getting big ideas over the line but I also know the rewards are huge. I can’t wait to see the brilliant projects that emerge from this fund. I’m also looking forward to meeting the production community in Wales and working closely with them.”
Urquhart will be working alongside the S4C Commercial Team, Chief Finance Officer Sharon Winogorski and Chief Operating Officer Elin Morris. She will also work closely with the S4C Commissioning team led by Chief Content Officer Llinos Griffin-Williams and overseen by S4C Chief Executive Sian Doyle.
Doyle said: “It’s a pleasure to be able to welcome Claire to S4C. She brings with her a wealth of experience, ideas and knowledge that will be invaluable to us as we launch the fund. I’m confident that the fund will be a huge boost to the creative sector in Wales and play an important part in S4C’s plans for the future.”
The fund will launch officially in the coming months.