Advanced Television

WBHE announces The Flash Web3 Movie Experience

July 14, 2023

Warner Bros Home Entertainment (WBHE), in partnership with content blockchain pioneer Eluvio, has announced the next installment of the WB Movieverse with the newest DC superhero film The Flash Web3 Movie Experience, opening for purchase on July 18th.

The release of The Flash Web3 Movie Experience is the third WB Movieverse release following the Superman Web3 Movie Experience and The Lord of the Rings: The Fellowship of the Ring Web3 Movie Experience.

The Flash Web3 Movie Experience is a multimedia NFT allowing fans to own and to engage with the 2023 DC superhero film. Through dynamic menu options based on locations from the film, owners can watch the film in 4K n desktop, mobile, tablet or TV, access special features, collect key art, discover digital easter eggs, uncover hidden AR collectibles, as well as sell the experience in a community marketplace beginning on August 1st.

“This is a chance for DC fans to own a piece of motion picture history,” said Michelle Munson, CEO and co-founder of Eluvio. “The Flash Web3 Movie Experience marks the first time a major studio motion picture is being released as a Web3 film in the same availability window as conventional digital purchase options. For Warner Bros, and the broader industry, it represents a new kind of immersive digital sell-through experience for 4K films and premium video assets – streamed from and backed by secure blockchain access and ownership on the Eluvio Content Fabric. We are honoured to help movie fans easily watch, collect, and sell their Web3 Movie Experiences as part of the WB Movieverse. We’re also particularly excited to share that Warner Bros is the exclusive launch partner for availability of the Eluvio Media Wallet on Apple’s tvOS, enabling WB Movieverse customers to watch their Web3 films on Apple TV. “

In this immersive Web3 experience, fans will find themselves on a new adventure with The Flash as he tries to save the future. Fans will dive into the world of The Flash movie, working alongside multiverse heroes like Michael Keaton’s Batman and discovering new characters including Supergirl. In this interactive journey, participants will be helping The Flash navigate through the mysterious ‘Chronobowl’, a gateway into four dynamic menu interfaces (Prime Barry’s apartment, Barry’s childhood room, the Batcave, and the Batwing cockpit.) Fans can uncover hidden clues and along the way they’ll unlock exclusive content and behind-the-scenes footage.  Every purchase comes with a randomly selected key art featuring DC characters with varying levels of rarity.

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