VIDAA selects Amdocs’ Vubiquity technology
August 3, 2023
Amdocs, a provider of software and services to communications and media companies, has announced that Vubiquity, an Amdocs company, has been selected by VIDAA USA, a smart TV operating system and content platform powering leading brands worldwide, to provide AVoD / free ad-supported streaming TV (FAST), and TVoD / electronic sell-through (EST) content to VIDAA tv, a streaming hub of free advertising supported video.
Vubiquity will curate, program and schedule content, as well as originate FAST channels for VIDAA audiences – all sourced from its relationships with hundreds of creators and distributors. VIDAA tv, currently available in the US with plans to expand globally, offers VOD, live linear, and ad-supported content for free on Smart TVs manufactured by Hisense, Toshiba and more than a hundred additional TV brands.
Yaniv Gruenwald, President of VIDAA USA, said: “As a leading Smart TV operating system and content platform, our goal has always been to deliver the best global and local content to our consumers in a cost-effective way. Vubiquity is a vital partner for us because they offer a wealth of premium content choices and they make it easy for VIDAA tv to access licensed content from entertainment studios. This supports our growth and momentum in 2023.”
Anthony Goonetilleke, Group President of Technology and Head of Strategy, Amdocs, said: “We are pleased to work with VIDAA, a leader in smart TV operating systems, as they deliver ad-based, free content options to their customers. Content diversity and quality are key to continued adoption by customers around the world and offers such as VIDAA tv will become even more essential to engage customers in a competitive environment.”