National world launches Shots! with Simplestream
August 15, 2023
National World, a UK multimedia company operating over 100 brands in the news, lifestyle, sport and business segments, has chosen Simplestream as a technology partner to provide the core tech stack for the launch of Shots!, a new TV brand built by using popular, topical content provided by a large network of journalists based in UK communities. The launch is aimed at supporting National World’s strategy of creating exclusive, engaging content across multiple platforms.
Simplestream has deployed its proprietary Channel Studio to create the Shots! TV channel in the cloud, utilising the existing media catalogue of National World hosted by a third-party online video platform, Dailymotion.
App Platform was also used to build a fully functional and mobile-responsive video web portal, with support for server-side and client-side ad insertion, thanks to the integration with National World’s monetisation partner, Axiom.
Simplestream’s Head of Sales, Josh Harrington, said: “We are delighted to be part of National World’s venture into the TV market. The platform we have built for Shots! has achieved an online and Freeview presence with a fast turnaround, and it now provides a scalable solution for further distribution of content in the future”.
Alan Renwick, National World’s Strategy Director, highlighted: “Shots! is an important strategic move for National World as we follow our customers’ increasing desire to consume content in video format, and to be able to access this content on the device of their choice. Simplestream delivered a fast and effective solution enabling us to package our video into a TV channel and site, with the foundation for further distribution channels in the future”.