Brightcove adds new audience segmentation features
August 17, 2023
Brightcove, the streaming technology company, has released an enhanced ability within its Video Cloud platform that allows customers to create audience segments based on video engagement data.
The audience segment data can help businesses optimise their marketing and communications efforts and reach business goals, including active user outreach for business development, audience nurture campaigns, the ability to build and better target similar audiences, and beyond.
The two new enhancements include:
- Audience Sync, which allows customers to connect and sync to marketing integrations (like MAPs/CRMs) directly in Video Cloud for more streamlined access
- Segment Sync, which pulls video engagement data to form target audience groups that can sync with Audience Sync for more effective marketing and communications campaigns
These new features help marketers across enterprise organizations that focus on demand generation campaigns and those who serve in communications and marketing operations teams that need to reach audiences based on data that can group them around key metrics like engagement, location, devices and more.
With these new enhancements, Brightcove customers who use Marketing Studio or Communications Studio can build these custom analytics reports in Brightcove’s Video Cloud Analytics Module to create segments that can then sync with MAPs/CRMs, and are more seamlessly able to access and use video engagement data to generate reports based on video views and their behaviors. This way, marketers can enjoy an easier workflow by not having to reinvent the wheel in their MAP and CRM systems to build tailored segments and campaigns.