Brightcove adds Ad Insights capability
June 5, 2023
Brightcove, the streaming technology company, has unveiled its new Ad Insights solution that it says will transform the way media companies measure ad tolerance and revenue optimisation by analysing audience engagement across their advertising and calculating the impact of advertising intensity.
By leveraging advanced machine learning models and proprietary metrics, Ad Insights will provide Brightcove customers with detailed analytics and insights that accurately portray viewer tolerance for ads, enabling them to optimise their ad load without disrupting the audience experience and retention.
While gathering data on ad performance and audience impact has been a time-consuming task, Ad Insights reduces the complexity through Brightcove’s unified video platform, empowering customers to effortlessly see the correlation between ad intensity, viewer engagement and tolerance for ads across dimensions, including players, devices, regions and content. By receiving a complete picture of their ad performance, customers can make informed ad frequency and duration decisions based on first-party data integrated across all Brightcove-powered experiences to maximise revenue while upholding an engaging viewer experience.
Customers of Brightcove’s Ad Monetization, a recently launched service designed for media companies to better monetise their content, are currently being onboarded for the new Ad Insights capability. Since its inception, the Ad Monetization service has brought revenue growth and maximisation opportunities to Brightcove’s customers, including Cricket Australia, the national governing body for the game in Australia.
“We are excited to work with Brightcove to build a strong monetisation strategy. The team’s expert consultation and ability to work directly with our ad ops team is very helpful to get the most out of our digital video inventory. We’re looking forward to seeing how we can continue to grow our business with this service and how it can positively impact our revenue,” said Tom Quirk, Digital Advertising Operations Specialist at Cricket Australia.