Advanced Television

Portuguese Football Federation chooses Pixellot

September 7, 2023

Pixellot, a provider of AI-automated sports video and analytics solutions, has announced a strategic partnership with the Portuguese Football Federation (Federação Portuguesa de Futebol, FPF).

FPF has chosen Pixellot as its digital transformation partner to execute their visionary long-term plan, Project 2030. With the implementation of Pixellot’s end-to-end solution across five leagues and the National Training Center in Lisbon, FPF aims to revolutionise the football landscape.

FPF will utilise Pixellot’s solution suite, encompassing a range of cutting-edge services such as a new OTT application, advanced analytics, AI-automated video production, tactical analysis, and a video exchange platform. The partnership will kick off with the deployment of Pixellot’s Production suite, which will cover +1,000 matches per season.

As part of the new agreement, Pixellot will provide a range of video and data services for the 3rd Men’s league (Liga 3), the Men’s U23 league (Liga Revelação), the 1st Women’s league (Liga BPI), and both the 1st Men’s and 1st Women’s Futsal leagues (Liga Placard). Additionally, Pixellot’s technology will be installed and implemented at the national training center in Lisbon.

The Pixellot-produced matches will be accompanied by live graphics and commentary, providing viewers with an immersive and engaging experience. All content will be distributed through FPF’s OTT platform, which will ensure wide accessibility to fans and stakeholders and serve as a hub for editorial and external content, including exclusive interviews and behind-the-scenes footage. Additionally, during screenings and broadcasts, a rich layer of data will be presented alongside the action, enhancing the viewers’ understanding and enjoyment of the matches.

Pixellot will also introduce a coaching and exchange video and data platform for the five leagues. This platform will offer coaches access to over 2,000 data points per match, more than double the existing data available. Coaches will have the ability to thoroughly analyse games and make data-driven decisions to maximise their teams’ performance.

“Our partnership with Pixellot represents a significant step in our digital transformation, revolutionising league coverage and providing an immersive, data-rich experience for fans, coaches, and players. We are sure that the fruits of this investment and the implementation of these technologies will further advance Portuguese football, engage the fans across the country and allow us to discover the next generation of talents.” said Hugo Freitas, CTO at the Portuguese Football Federation.

“We are thrilled to partner with the Portuguese Football Federation, widely recognised as one of the most prestigious organisations in the global football landscape,” said Alon Werber, CEO of Pixellot. “The aspiration to embark on a digital transformation journey perfectly aligns our commitment to democratising the sports video and analytics domain. By joining forces, we will provide an unrivaled and immersive viewing experience, coupled with comprehensive analysis tools, empowering fans, coaches, and players alike to delve deeper into the game they love.”

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