Viaccess-Orca, Microsoft, generative AI partnership
September 14, 2023
Viaccess-Orca (VO), a specialist in providing OTT and TV platforms, content protection, and advanced data solutions, is collaborating with Microsoft on new advancements in generative AI.
At IBC, VO is showcasing how it is harnessing the latest innovations in large language models (LLM) through integration with LLMs on Microsoft Azure including Azure OpenAI Service to enhance personalised content discovery, recommendations, and protection.
“The video industry will be profoundly transformed by generative AI, and we are excited to join forces with Microsoft to lead the next frontier of media supply chain innovation,” said Alain Nochimowski, CTO at Viaccess-Orca. “This collaboration brings together VO’s security expertise and unique data and AI know-how with Microsoft Azure OpenAI, one of the most indispensable tools for LLM. Together, we are thrilled to offer innovative, practical solutions that enable video service providers to benefit from the tremendous opportunities offered by generative AI while addressing existing concerns around intellectual property, brand identity, and business sovereignty.”
The integration of the Azure OpenAI service run strictly from VO’s tenant on the Azure cloud bears the promise of increased model flexibility, scalability, and computational efficiency for video service providers. The use of LLMs also deeply enriches VO product portfolio with new capabilities.
“Microsoft Azure empowers Viaccess-Orca to protect intellectual property and brand identity through the power of generative AI. The expertise of Viaccess-Orca in the media supply chain empowered with Azure OpenAI service will help the video industry achieve its first step on its AI transformation,” said Xavier Perret, Azure Director, Microsoft France.