Integral Ad Science (IAS), a media measurement and optimisation platform, is expanding its collaboration with Microsoft Advertising to provide post-bid third-party brand safety and suitability, viewability, and invalid traffic measurement across Microsoft’s advertiser solutions, including the Microsoft Advertising Platform and Microsoft Invest, which means advertisers can benefit from verification reporting on Microsoft’s proprietary audience data, […]

The total value of the Kantar BrandZ Top 100 Most Valuable Global Brands has risen by 20 per cent in 2024, in a strong turnaround following last year’s stock market-induced swoon. This year’s brand value growth has been largely powered by the performance of tech brands, which drove $1.2 trillion (€1.1tn) of the Top 100’s […]

Kacific Broadband Satellites Group and Microsoft are collaborating to bring high-speed satellite internet access to 750 rural educational and healthcare institutions with a geographical coverage of 10 million across the Asia Pacific over the next two years using high-powered Ka-band beams from the Kacific1 satellite. The initiative will connect schools and healthcare centres across Papua […]

Last week saw multiple cable breaks around Africa which badly affected broadband connectivity for much of Africa but especially for South Africa which is the most commercially important nation. According to Microsoft, four undersea cables off the coast of Abidjan and the Cote d’Ivoire were severed and the breaks caused by “seismic activity”. These are […]

LiveRamp has joined forces with Microsoft Advertising to deepen omnichannel measurement using privacy-enhanced data collaboration to safely connect data sets across media platforms, including premium channels and exclusive CTV inventory. Clean room technology via LiveRamp’s Data Collaboration Platform powered by Habu unlocks previously inaccessible data sets across TV, CTV, social media, digital, retail and programmatic […]

Mediapro has announced the launch of an Artificial Intelligence and Synthetic Media Laboratory in collaboration with Microsoft. Both companies will share their technological and business knowhow in order to develop vital solutions for the audiovisual industry. Mediapro says this collaboration will allow it to respond to market opportunities and needs with technological innovation and in-depth […]

TeamViewer has announced a strategic partnership with AR startup Almer. This news comes on the heels of Apple’s entry into the AR market with the launch of their Vision Pro headset in February. The Almer Arc headset enables collaboration with remote individuals as if they were physically present and augmentation of the wearer’s environment with […]

Paramount+ has announced a partnership with Microsoft to bring Paramount+ to Xbox One and Xbox Series X/S across several international markets. Xbox owners in the UK, Australia, Austria, Canada, France, Germany, Ireland, Italy, Latin America (including Brazil) and Switzerland can now access the SVoD service  via their Xbox consoles to stream a catalgoue of blockbuster […]

Netflix has hailed the success of its ad-supported plan, which launched 12 months ago. In a blog post, Amy Reinhard President of Advertising at Netflix, said: “We have built an incredible foundation, focusing on areas advertisers told us matter most, all while delivering unmissable entertainment at an unbeatable value. As we continue to build and […]

The new deal for Microsoft to buy Activision without cloud gaming rights has been cleared by the UK’s Competition and Markets Authority (CMA) after the regulator concluded it would preserve competitive prices and better services. In August 2023, Microsoft made a concession that would see Ubisoft, instead of Microsoft, buy Activision’s cloud gaming rights. This […]