KAN & Sport Buff win IBC Innovation Award
September 20, 2023
Leading broadcast event International Broadcasting Convention (IBC) has awarded KAN, the Israeli Public Broadcasting Corporation (IPBC), and Sport BUFF with the IBC Innovation Award for Content Everywhere, beating finalists including Sky Sports, TNT Sports and UEFA, and Sport TV.
The award recognises how the partnership changed the way Israeli TV audiences engaged with the FIFA World Cup Qatar 2022 and the Eurovision 2023 finals as the audience played along with live predictions, voting, quizzes, leader boards, chat and polls in real time over the top of the video content.
BUFFs award-winning interactive video technology enables KAN to engage their audiences like never before, collecting real-time audience feedback for studio discussion, and keeping the audience watching 300 per cent longer.
For fans and viewers, BUFF enhances the viewing experience through offering real-time interactivity, including personalised opportunities, ratings of performances, and compete on leaderboards against their friends and family at home or around Israel.
The collaboration and innovation delivered by KAN and Sport Buff engaged over 1 million fans, creating over 30 million engagements, increased audience watch time by over 300 per cent and now also recognised as winner of the IBC Innovation Award, in the category Content Everywhere.
Tomer Brand, Chief Digital Officer at KAN, commented: “We love the collaboration with Sport Buff, enhancing our content with innovative fan experiences that change the way our audience watches sport and entertainment. The recognition at IBC innovation awards is additional validation of the success already experienced from our viewers”
Benn Achilleas, CEO/Founder at Sport Buff, added: “We are very excited to work with KAN as a truly
innovative partner. They are changing the way fans watch sport and entertainment, at the
forefront of innovation delivery and thought leadership.”