Noah Media Group, the producers behind Netflix’s 14 Peaks: Nothing is Impossible and the recent RTS-winning and BAFTA & Grierson nominated Hatton for Sky, has launched its new branded division which will focus on producing content for brands. Sarah O’Kane has been appointed to the newly created position of Executive Producer & Creative Director – […]
GroupM, the WPP buying agency, says it has “exceeded” its goal to double the annual media spend on women’s sports programming. It had announced its intention to double its spend in the area earlier this year, in connection to the NCAA women’s college basketball tournament, which drew record-breaking ratings. Now it says it past that […]
With a variety of local streaming services owning exclusive sports rights and several international streamers investing in the genre, Australian SVoD spending on sports is uncharacteristically high. A report from Ampere Analysis explores why the country’s broadcasting landscape is unique. Key report facts: In 2023, Australia-based SVoDs dedicated 21 per cent of their overall content […]
Mantis, a provider of brand safety and contextual advertising solutions, has announced a partnership with Liber8, a specialist digital women’s sports content and media company, to help power Liber8 Curate, a UK digital women’s sports content marketplace. Leveraging Mantis’ AI-driven contextual targeting technology, this collaboration aims to transform how brands engage with women’s sports audiences, offering […]
WOS Wrestling is returning to live action with WOS: The Return, featuring many of the top stars from the popular 2018 ITV series and successful live tour in 2019. WOS stars already confirmed include Grado, Sha Samuels, Adam Maxted, Martin Kirby, Alpha Male Iestyn Rees and Ashton Smith. WOS: The Return will consist of two […]
Relo Metrics, the AI-powered sponsorship analytics platform for real-time data decisions, and Captify, a specialist in real-time audiences and insights powered by Search Intelligence, have announced a partnership agreement that will augment Relo Metrics offering with Captify’s Search Lift measurement, a study that evaluates the marketing campaigns outcomes. The companies say this parthershup will offer a comprehensive view […]
LG TV owners across European countries can gain access to new free ad-supported streaming television (FAST) channels, including Sony Pictures’ Sony One Channels, and a suite of channels from Lionsgate. With Sony One Channels now available in the UK, France, Italy, Germany, Spain, Sweden, Denmark, Norway and Finland, and Lionsgate channels available in the UK, […]
An independent report commissioned by the EBU from Oxford Economics estimates that the economic impact of public service media (PSM) sports broadcasting contributed €4.9 billion to Europe’s GDP and supported over 60,000 jobs in 2022. The findings include direct contributions from content production and broadcasting and significant indirect and induced impacts due to supply chain […]
Sport 24, IMG’s inflight and in-ship live sports channel, has announced a deal with the Union of European Football Associations (UEFA) to broadcast the 2024 UEFA European Football Championship. Under the agreement, Sport 24 and its secondary channel Sport 24 Extra will show 50+ games of the tournament live on airlines and cruise ships around […]
Charlotte Moore, BBC’s Chief Content Officer, has announced Alex Kay-Jelski as the Director of BBC Sport. As Director he will set the editorial and creative strategy for BBC Sport. He will lead the teams – across commissioning, production, digital and journalism – and work closely with talent and partners to help drive the growth of […]