MotorTrend launches VELOZ TV
October 13, 2023
MotorTrend Group, a Warner Bros Discovery company, has announced the launch of its first Spanish-language FAST TV channel, MotorTrend VELOZ TV.
There will be 12 series to start on the 24/7 channel, including Shorty’s Dream Shop, with the first majority Latino cast from MotorTrend, as well as popular programmes including Bitchin’ Rides, Inside West Coast Customs, Iron Resurrection, JDM Legends, Junkyard Empire, Overhaulin’, RMD Garage, Speed is the New Black, Texas Metal, The Auto Firm with Alex Vega and Unique Rides.
MotorTrend VELOZ TV is now available to audiences in the US on ViX, the Spanish-language streaming service owned by TelevisaUnivision. In the coming months, MotorTrend Group will announce the expansion of MotorTrend VELOZ TV to a broad range of partners.
“Our Hispanic audience represents the fastest growing, most passionate fan base for all-things-automotive. Over 15 million Hispanics in the US consider themselves automotive enthusiasts and by offering our premium shows in Spanish on FAST, we’re doubling down on expanding our content to a diverse audience,” said Alex Wellen, MotorTrend Group CEO and President. “With MotorTrend VELOZ TV, we’re extending our reach to the very communities that have shaped car culture. The launch on ViX marks a significant step in our mission to make our programming accessible to enthusiasts everywhere.”
“As we continue expanding our offering, we’re thrilled to partner with the MotorTrend Group to add MotorTrend VELOZ TV to our channel line-up and continue to reach and engage ViX audiences through the adrenaline of their favourite automotive shows, in their language on this dedicated channel,” added Bilai Joa Silar, Senior Vice-President, Head of Programming and AVoD Content for ViX at TelevisaUnivision.