Advanced Television

AdImpact extends TelevisaUnivision deal

September 19, 2023

Adimpact, the ad intelligence SaaS company, has extended its existing partnership for two additional years with TelevisaUnivision, the Spanish-language media and content company. The partnership enables TelevisaUnivision to license political spending and competitive tracking tools from AdImpact.

This marks AdImpact’s eighth year as a partner with TelevisaUnivision, which is licensed to use AdImpact’s tools for political ad spend and competitive tracking purposes, giving them access to all political races and advertisers across the 58 markets with a TelevisaUnivision affiliate.

“TelevisaUnivision has been a close partner for almost a decade, and we are looking forward to continuing our successful relationship for the future,” said Kyle Roberts, CEO of AdImpact. “AdImpact’s data-driven insights allow TelevisaUnivision to make highly-informed decisions about their business, and we are proud to be their exclusive partner for the next two years.”

AdImpact’s tools provide TelevisaUnivision with deep insights into ad market share and individualised multi-channel creative analysis, as well as quick access to advertiser contracts and schedules on other stations. This data allows TelevisaUnivision to analyse media buys, generate leads to increase revenue, and better understand the organisation surrounding Spanish-speaking language competitive and messaging. As a result of their renewal agreement, AdImpact will further integrate its software to help TelevisaUnivision better serve its network and clients. This integration allows TelevisaUnivision to identify lead opportunities in other individual markets while helping its advertisers reach their target audiences.

“Candidates’ investments are not where they should be. In 2020, about 1 per cent of the GOP budget and about 3 per cent of Democrat dollars were allocated to Spanish-language media,” commented Michele Day, SVP for Political Advocacy Group at TelevisaUnivision in the US. “This partnership allows us to increase the dollars allocated to Spanish language media, and together, we will ensure campaigns are assigning significant resources to reach this important persuadable voting bloc that will represent 15 per cent of all eligible voters in 2024.”

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