Advanced Television

Insight TV announces The Ride Life with Sung Kang

October 16, 2023

Insight TV, the millennial-focused global channel operator, is announcing the start of production on a new automotive travel show The Ride Life with Sung Kang,  featuring the star of the global hit movie franchise Fast & Furious. ​ A co-production between Insight TV, Beach House Pictures, Bros Studio and Raison D’Etre Stories, the series is filming across diverse locations including the UK, Poland, Korea, the US and Japan. The Ride Life with Sung Kang will be available for broadcast by mid-summer 2024.

Spearheaded by Sung Kang, renowned for his roles as Han Lue in the Fast & Furious franchise and as Fifth Brother in the Obi-Wan Kenobi series, The Ride Life with Sung Kang takes viewers on a global quest unlike any other, accessing extraordinary car communities, revving up the coolest and rarest vehicles, while deepening our understanding about the special relationship between man and machine. ​ The six-part series aims to change the way we view the automobile, appreciate its power to connect with people, and bring the world closer together in more meaningful ways than just a mode of transportation.

Kang’s journey takes him into the bustling car capitals of the world including London, Tokyo, Los Angeles, and Seoul, and into the heart of lesser-known car communities in Chicago and Warsaw. ​ Guided by his passionate quest for car knowledge and unquenchable curiosity, each episode reveals fascinating insights and narratives from individuals deeply connected to their cars, communities, and cities.

Many of the motoring shows that we love showcase beautiful, powerful, and one-of-a-kind cars. The Ride Life with Sung Kang will definitely not disappoint there, but we’re also very fortunate to have Sung introduce our global audience to his lifetime passion for cars, his interactions with the communities that revere them, and his unique view of the world. ​ We are excited to be working with the great team at Beach House Pictures again and to collaborate with Bros Studio and Raison D’Etre Stories for the first time,” said​ Michael O’Connor, VP of Production and Content, Insight TV. ​

“Far more than just awesome cars, The Ride Life with Sung Kang is a new, and exciting way of investigating the impact of cars on humanity since it first entered our lives over 130 years ago. ​ We literally can’t live without it today, but what does it really mean to us and our communities and what does the future hold?” said Donovan Chan, Creative Director, Beach House Pictures.“Sung and I connected immediately on the timeliness of this story and its potential to inspire so we look forward to sharing it with audiences worldwide.”

“We are very excited to be partnering with Insight TV, Beach House and Raison D’Etre Stories to share The Ride Life with Sung Kang with the rest of the world. ​ Sung’s natural ability to connect with people from all backgrounds is what makes this series so special. ​ Fast cars, classic cars, supercars, even every day cars – the show will feature them all. ​ But it is the stories of the cars’ owners that will make it so compelling and entertaining. ​ Fasten your seat belts and get ready for The Ride Life with Sung Kang,” said Bros Studio Co-Founder Joseph Jang.

Sung and I have travelled together to a lot of places and at every stop people feel compelled to tell him about their cars. ​ Sung is a naturally curious person with a passion for cars and a real love for meeting new people, traits which blend organically into great story sharing as he ends up in garages talking about cars, life, and everything in between. That’s the origin story of The Ride Life with Sung Kang. ​ We’re thrilled that together with our partners Beach House, Insight TV and Bros Studio we have brought our vision and what comes naturally for Sung into this wonderful new TV series,” said Brian Yang, Co-Founder of Raison D’Etre Stories.

The series will be available across the range of Insight TV’s global channels, reaching over 400+ million households in 56 countries worldwide, across 12 languages, as well as for license to additional channels and platforms around the world.

Michael O’Connor serves as Executive Producer from Insight TV, Donovan Chan and Jocelyn Little are Executive Producers from Beach House Pictures, Joseph Jang is Executive Producer from Bros Studio, and Brian Yang serves as Producer from Raison D’Etre Stories.

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